Postcard from Montreal

I was going through the mail yesterday at one of our properties and was so surprised to find this postcard. I repeatedly talk about how crucial (yet often ignored) the customer and user experiences are, so I’m just grateful that I have the opportunity to walk my talk....

Say less

It’s pretty straightforward: When promoting your business on social media, you must make it easy for your audience to consume your content, understand your message, and take the desired action. It’s a very small window of opportunity, adding to their cognitive...

“Say my name, say my name…”

Personalization is a great way to engage users in your email campaigns (and if you know me just a bit, you already know how much I advocate for email marketing). You can add personal touches to both your subject lines and the body of your emails. But while most...

From training to training

Two of the most important decisions I made in 2016 were: 1. Actively sharing my professional knowledge. It started with training and talks and expanded into an educational mobile app and a significant amount of content created to date. Teaching others not only feels...

Thank you for being here!


I don’t say it as a cliche -
I genuinely enjoy sharing knowledge.


I’ve built a business from the ground up, managed dozens of employees over the years, worked with hundreds of brands and trained people from 500+ companies. As a result, I have gained valuable insights that I’m happy to pass on to others - twice a week, on Tuesday and Friday.

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