The (Foreseeable) Future of Digital Marketing

I think it’s pretentious to predict the future (and Covid taught us all a very important lesson in this regard), and yet as business owners, managers, marketers, we must pay attention to where things are going, or else, we’ll either miss opportunities and/or stay...

Bigger than ever

Yesterday Meta announced its annual results for 2022.  It’s not a surprise for anyone following but it has once again proved its dominance in the social media sphere.  Facebook’s MAUs (Monthly Active Users) is at 2.963 Billion. Facebook’s DAUs (Daily Active Users) is...

So easy to manipulate

It’s so easy to manipulate in digital marketing.  Here’s an example: Let’s say that you want to increase your website traffic.  Go on Meta’s ads manager, create a new campaign >> Campaign Objective: Traffic >> Conversion Location: Website (at the ad set...

“I don’t have time”

“I don’t have time to do this” is one of the most common reasons I hear as to why managers/business owners/marketers don’t properly invest in social media for their business, content creation for their LinkedIn profile, understanding email marketing, hoping on the...

8 + one for next year

On Saturday Quantum celebrated its 8th anniversary. Here are 8 things (and a bonus one for – as we say in Hebrew – next year 😊) I’ve learnt building a business from the ground up in the last eight years: 1. Connections, money, educational background...

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