How to decide on which platform you should put your business on, and what is the intent of this platform. How many Facebook users there are globally and in some specific countries and how it is compared to Instagram and LinkedIn, why do they login to Facebook and about the Facebook ecosystem.
About page creation, page category, how to add/remove page tabs, page name, profile and cover photos and what are their right dimensions. And also the page’s CTA buttons, user name, how to get your page verified and some important tabs such as reviews, community and jobs.
Via likes and followers insights, understand the growth of your fans over time and also via insights – how many people saw your content, how many visits you had to your Facebook page, how to see on which days and at what time your fans are active and how are your posts performing.
Visit your video insights to learn about your videos’ performance. Why is video the most popular type of content and what is the biggest challenge with it? How to create a new post with a past video? Use the people insights to learn about your fans’ demographics, how many people and from which demographics you’ve reached and engaged in the last 28 days.
A full guide on how to reply on your page to make the most of each interaction. What should be a structure of replies you write on your page, how to handle the keyboard heroes, about intonation and the importance of proofreading your replies. This lesson includes real examples for challenging comments and messages left by users on our Facebook pages.