I know it may not seem intuitive or sexy (someone said AI?), but whether you like it or not,
Email is still one of the most effective marketing methods out there.
It has the highest penetration rate – by far most internet users have an email address; And the majority of them use it every day.
When people open your email, you have their undivided, exclusive attention. This is very hard to achieve on any other platform (perhaps the closest will be SMS marketing).
Another advantage is the ability to personalize your emails, both for the sender and the recipient;
Also, emails tend to have a longer lifespan in people’s inboxes compared to the constant refreshing nature of social media feeds.
And if that’s not enough, email marketing is super cost-effective compared to other marketing channels.
So, yeah, you might want to consider using the power of email for your business’s online marketing efforts.
