The business of reaction

Written by Chen Hindi

On September 12, 2025

We fuck up sometimes.

The coffee or tea station isn’t properly refilled, the housekeeper forgets to turn on the dishwasher, or in more extreme cases, the apartment isn’t clean when the guest arrives.

And yet, in many of these situations, we still get 5-star reviews across all categories.

The reason is how we react.

We don’t make excuses, cover up mistakes, or blame others.

We take full responsibility and fix the situation.

More often than not, people genuinely appreciate the effort.

Do the right thing – not just because it’s the right thing to do, but because it’s also good for business. 

In the photo: how a room in one of our properties looks – and how it should always look upon guest arrival.