Thoughts
Sharing is not a zero-sum game
Sharing knowledge is not a zero-sum game. Giving doesn’t mean that you or someone else is losing....
Your potential reach on LinkedIn
It’s not enough to identify how many people are generally in your target audience when planning for a digital marketing campaign. You should also...
Don’t take it privately
It's something businesses often do on social media: when people leave public comments, they tend to shift the conversation to private. This can...
They understood FOMO first
When you're launching an email campaign for your business, your first aim is to get people curious enough to open it. The subject line is the key...
How to succeed with Social Media for Business
I’ve looked at hundreds, perhaps thousands of businesses on social media. One thing is quite clear: most businesses’ efforts on social media do not...
Here to stay
I’m not a person of trends. I think it’s mostly because I fundamentally believe in showing up over time and as I’ve grown, it’s also about...
You’re on too many platforms
Too many businesses try to be "everywhere". I get that the wealth of platforms create a FOMO but if you spread yourself too thin, you might think...
No second chance.
Unlike social media, display and search ads where you can fix mistakes, delete, or pause, emails don't offer that second chance. Once you hit send,...
Becoming human-like
Although current robots are still a long way from achieving a complete resemblance to humans in terms of appearance, communication, and behavior,...
3 reasons why email marketing
There are more than three reasons, but in case you needed to hear it today - Here are 3 reasons why email marketing is beneficial for your...
I have bad eyes
I have bad eyes. Like, really bad. My lens popped out of my eye during one of my training sessions with the senior management of a very big group of...
The reality is this
Even if you have plenty of followers, The reality of Facebook for Business. Within the 6+1 framework for successful Facebook for Business, the...
Tell them what you want them to do
If you want your users to know what to do, add a CTA. Call to Action guides them to the specific action you want them to take. It’s a no-brainer...
It takes time and efforts
It’s not said enough - it’s hard to build a business. Especially in the first two years. And while you could do what seems to be fairly easy like...
“We overdeliver”
A few weeks ago, I attended a 4-day course with about 200 other people. During the course, the trainers repeatedly said "we overdeliver". For...
A world of knowledge
The 4th aspect from the 6+1 framework for successful social media for business, paid ads, is a world of knowledge. Here’s why....
Say it but also do it
Many digital marketers like to use the term A/B testing. But very few actually conduct these tests. Here’s an explanation of how it works for...
Completely underestimated
Engaging with your audiences by responding to their comments, messages, and mentions on social media presents a superb opportunity to establish a...
The right question is this
To understand if a platform is successful, it's not just about asking how many people use it in general or on a monthly basis. You must also...
You can’t keep only the good stuff
The fourth step in your 5-step plan to engage your LinkedIn network is engaging with interactions. Especially when your reach expands, you'll likely...
8 ways to grow your email list
No secret, I believe email marketing is one of the most effective channels for businesses. But to communicate via email you need… well, an...
The beast of them all
With Threads’ unheard-of success these past few days, here are two quick reminders - 1. This is what Facebook (the company) knows how to do. When I...
How I encourage a culture of learning
It’s an understatement to say that we live in an ever-changing environment that requires us to keep educating and developing ourselves. Thing is,...
Constructive feedback
If you have reached a point in your professional career where people are uncomfortable giving you constructive feedback, you should engage in...
3 Insta Stories Ideas for Your Business
Meta “drew inspiration” from Snapchat when it introduced Stories in 2016 and integrated it across its platforms - Facebook, Instagram, Messenger,...
You need to be superhuman
One of the most overlooked aspects of the 6+1 framework for successful social media for business is the second aspect - copywriting. But it gets...
3 effective FB posts you’re not creating (but you should)
Most Facebook/Instagram posts you create and see on the feed are text+image/video. But Meta offers many other types of posts/ads for businesses,...
3 unusual questions
I have interviewed several hundred candidates over the years. Here are 3 unusual questions I like to ask that will teach you x100 more about the...
7 Email marketing don’ts
7 things you should NOT be doing with your email marketing: 1. Avoid using large images or documents. They may cause longer loading times for...
Target with intent
As machine learning and AI continue to evolve, the need for highly detailed targeting in paid campaigns, including interests, behaviors, and even...
Still impactful and effective
I know it may not seem intuitive or sexy (someone said AI?), but whether you like it or not, Email is still one of the most effective marketing...
Google’s two initiatives for user privacy
The future of digital marketing is private. It’s nothing new. All the platforms have been talking about it, preparing for it, implementing changes...
3 reasons you should start creating content on LinkedIn
If you’re a business professional and you’re not yet not on LinkedIn or on LinkedIn but not actively creating content on the platform, here are...
Face the Keyboard Warriors
If someone enters your showroom/store now and starts swearing, what would you do? I don’t know what your answer to this question is, but I’m pretty...
Two smart ways to repost your Facebook videos
Many businesses are unaware that they can repost videos on Facebook in smarter ways than simply hitting the share button. The first option is that...
5 Don’ts for Your LinkedIn Profile Content Creation
Creating content on LinkedIn is one of the best (even if painful) ways to reach your target audiences. Especially decision makers. However, there...
Why WhatsApp Ads for Your Business
In 2014, Facebook Inc. acquired WhatsApp (for $19 Billion, if you care), The integration of the two platforms and the introduction of WhatsApp ads...
5 Meta audiences for better business results
Historically, one of the biggest advantages of online platforms was the ability to target in detail. But as the platforms mature and the tech...
LinkedIn for Business: The Yeses and Nos
LinkedIn is a special creature. It’s not as sophisticated as Twitter, as cool as TikTok or as large as Facebook. And yet - it offers significant...
How to build your digital marketing plan
Digital marketing is overwhelming for most companies - Too many platforms. Each one is complex. All of them change all the time. Here’s a...
What if they can’t stand you
“How can you collaborate with Chen? I can’t stand her!” That’s what a candidate once told me that they overheard in a conversation between an...
How to make fewer mistakes
I believe I make fewer careless mistakes compared to other professionals. It's not because I'm better, smarter, or care more. I simply check my...
Rule for yourself
LinkedIn is for losers, narcissists, bragging and may I add - for arrogant, stuck-up, show-off people… If you’re active on other platforms,...
11 minutes? Not going to happen there.
You might find it hard to remember but you couldn’t always publish videos on social platforms. You could share links to videos but not upload them...
You’re interrupting them
The first aspect of the 6+1 framework of social media for business is strategy & planning. Too many managers, business owners, entrepreneurs and...
21 topic ideas for your LinkedIn profile
If you’re a business professional, it should be a no-brainer that you’re on LinkedIn. If you’re already on it, revamping your profile is step #1 to...
When it’s too good to be true…
As some of you may know, during lockdowns I was running around our house. After the first or second run I noticed that I’m running much faster than...
40 Years of Experiments
For the last 40 years, I’ve been running experiments. The data set includes 1 person and 40 conclusions*. 1. Every day when you wake up in the...
Your intuition about e-commerce is wrong
If I’d ask you how much of the total commerce is e-commerce, what would be your answer? And if I’d ask which country leads in that area, what would...
50 Billion Reasons
YouTube Shorts has more than 50 Billion daily views as per Sundar Pichai’s announcement during Alphabet’s annual results call, up from 30 Billion in...
Don’t be a jerk
Don’t be a jerk online*. The barrier of a screen and the weapon that is a keyboard made us more likely to be slackers in our language and tone of...
One of THE best investments ROI wise
Can you think for a quick second about the next question - As an individual, how many times in the last year have you been disappointed with the...
The (Foreseeable) Future of Digital Marketing
I think it’s pretentious to predict the future (and Covid taught us all a very important lesson in this regard), and yet as business owners,...
Bigger than ever
Yesterday Meta announced its annual results for 2022. It’s not a surprise for anyone following but it has once again proved its dominance in the...
So easy to manipulate
It’s so easy to manipulate in digital marketing. Here’s an example: Let’s say that you want to increase your website traffic. Go on Meta’s ads...
“I don’t have time”
“I don’t have time to do this” is one of the most common reasons I hear as to why managers/business owners/marketers don’t properly invest in social...
8 + one for next year
On Saturday Quantum celebrated its 8th anniversary. Here are 8 things (and a bonus one for - as we say in Hebrew - next year 😊) I’ve learnt building...
Gratitude
That time of the year… but maybe you could try it every week? 😊 As some of you already know, in the beginning of 2021, Sophie and I started a...
They are different
As of this morning, I’ve published 127 TikTok videos, repurposed 63 of them to Instagram Reels and 36 to YouTube Shorts. My most viewed...
102 learnings from 102 TikToks
I just published the 102nd video on TikTok and it’s been one hell of a ride so far. Here are 102 learnings I gathered, including all the mistakes...
This hasn’t changed
I’m not saying you should ignore trends. I’m not saying you should miss opportunities on emerging (and amazing!) platforms like TikTok. I’m not...
LinkedIn company page vs. your profile
Many people ask me whether they should focus on their personal profile on LinkedIn or their company page. Each has very different advantages - ...
Imagine it was a physical shop
Imagine – never mind which product/service you’re selling for a moment – that you own a physical shop to sell your stuff. How often would you change...
Take It Down In This Case
It happened more than once that I told a business owner/manager to take down his/her social media page. Wait, what? The thing is, social media...
Why did she convert
I know you really want to know the ROI on your digital marketing efforts, but there’s one thing you must not forget. Attribution is a complicated...
Less is more
When you create for online platforms, where there’s so much noise, you should focus your message. Here’s a quick proof from someone who is most...
Super star ingredient
Wanna hear a really simple way to win the online marketing game? No viral videos, not even a brilliant copy, extraordinary design or sophisticated...
Where to begin
I’m being asked quite often by founders, business owners, managers the question of “where to begin” with digital marketing for their business. ...
Community management efforts do pay off
Community management (engaging with people on your social media pages - replying to their messages, comments, reviews, etc) is by far one of the...
What you don’t see
When you look at a social media post without looking at/knowing the backend’s numbers, don’t assume anything about its performance by the number of...
Can’t have it both ways
It’s mind boggling to see how many businesses are super motivated to sell online (for obvious reasons) but NOT as motivated to offer customer...
The only constant
I think we all underestimate how fast the platforms we work with change. Here’s an example: when you create a Facebook campaign you can choose your...
Resolutions
I know it’s not popular to say, especially on the last day of the year but I’m not a big fan of new year’s resolutions. Not because they don’t help...
2022
Earlier this year, I was asked on a Tech4Good (YAEP initiative) panel discussion how I think the next few years will look like online marketing...
Thank you!
My favourite part about teaching others about online marketing is - well - the “others” part. Here’s to you - the managers, marketers, business...
LinkedIn Inspiration
LinkedIn, without a doubt, is one of my favourite platforms. I think there’s a huge opportunity there for professionals to get massive distribution...
Work in Progress
On one hand - super embarrassing. On the other hand - a sign of growth. Last week I updated a blog I wrote on our company’s website a while back...
To Mauritius with Love
9 years ago today I landed for the first time in Mauritius. Here are 9 things I've learnt, in random order (except the last one, which is the most...
A Giant Salad
For a lot of people, online marketing is a big giant salad. And because it’s so confusing (it is!), they degrade it to social only, or worse - one...
Choose your battles
There’s so much that you can know about your campaigns that instead of data being useful, it is actually overwhelming for most businesses I meet. ...
Hear your mistakes
Maybe it’s because on the internet everything moves fast or “everything is free” but, I find that companies don’t proofread their texts enough (as...
A small window of opportunity
I’m sure it’s not big news to you that social feeds are extremely busy and noisy. Users scroll through fast and furious and your job is to make them...
One pair of eyes vs. dozens of thousands
When someone leaves a bad review or a negative comment on your business’s social media page or other online assets (GMB for example), you need to do...
Distribute the risk
Distributing the risk in your business is crucial. While I can totally get the convenience of working with a few big clients, I’ve learnt (almost...
What should you talk about
If you’re not sure how to lay out your company’s social media plan throughout the month content wise, you’re not alone. The “sell sell sell”...
The size of the screen matters
How big is the size of the graphic designer’s screen in your company? (Google is telling me 27’’ to 32’’?) And how is this size compared to the...
It’s going to be hybrid
I see many people are wondering about this - so allow me to spoil this for you 😊 In January 2015, when Corona was just a beer and before Zoom became...
UX in 60 seconds
So, we use Google Data Studio to create all our reports. Until a few months ago, we’d go on datastudio.google.com, choose the relevant report,...
Their Pains, Your Solution
It sounds obvious but it’s always a good reminder because so many of us (including me) forget - When you talk to potential clients - whether you’re...
Testing 1 2 3
One of the best things about online marketing is the ability to *easily* test. Whether it’s specific concepts, designs, wording or choice of photos;...
On the Reptrafor Podcast
So many thoughts wrapped up in this one! 🎉 Earlier this month I had the pleasure of being interviewed to the Reptrafor podcast, where we discussed...
Call it a hustle
Wanna talk about hustle in business? Imagine an entrepreneur who: >> Sold fax machines for 7 years door to door; >> Couldn’t afford to...
What they say about you
It’s not so easy to put into words your USPs (unique selling points), especially when you start out. In the best-case scenario, you know what...
It’s NOT a Vending Machine
Here’s part #2 from "Social Media & Contextual Insights", about the challenges businesses face within the context of social media. "The most...
Super Powerful Tool for Individuals and Businesses
Yesterday I participated in a panel with some amazing speakers: Oliver, Xavier and Jason, moderated by the wonderful Zulaika. The subject was Social...
Dear candidates…
In the last few months we’ve been running recruitment ads for different positions. One sent an email writing (twice!) he’s applying for the...
OMG: from a small talk to 38,000 words 🤓
I was making coffee in the kitchen of Cyhawk, where I just started working back in 2009 while one of the great people there was asking how I am...
At least 3 good reasons
Responding to users (also known as... people 😊) fast via online channels shouldn’t be any less important than taking their call immediately or...
Get really good at 4 and then sprint for the 6
Management of a social media business page includes 6 aspects: strategy & planning, copywriting, design/video, paid ads, community management...
How can you measure what you can’t?
I can’t count how many times this is happening: A business launches or relaunches their new website or celebrates some sort of a milestone. The...
Lighthouse of 3 Words
So many platforms your business “should be” on: Search: Google, Bing, someone said Baidu? Display: GDN, ad networks... Social: Twitter, LinkedIn,...
Dig, there’s more
Many marketers/business owners are mistaken to feel that one* online marketing platform is saturated too fast and that there’s nothing else to...
We are on the same side
Ego-related behaviour is very common however SO redundant in people, IMHO. The inability to accept feedback*, learn and grow from it, the lack of...
“Be Yourself; everyone else is already taken”*
Last week I interviewed someone and one of my last questions was about availability for the job. The person answered “according to my contract I...
We don’t say it enough
Grit, stamina, determination, resilience... are some of the most repeated words that we say and hear in regards to achieving. I think we are...
Who’s in for the details
In a very competitive world, where for each niche you can find hundreds* of suppliers, both around you and online, offering thoughtful service that...
What really matters
Yesterday a beloved friend shared with me that her 66 years old dad has left the world due to Covid. I was working on my laptop with one of my...
Too many tabs are already open in my head
One of the practices that helps me get many things done in a given day* is actually simple: I actively kill distractions. WhatsApp groups? Huge...
Get a life
Work-life balance is such a weird choice of words. We spend so many hours working – most of the weekdays and for many on weekends/holidays as well....
Successful, wealthy & famous
Social media has made it far easier for each of us to see how everyone else is better than us. Especially on LinkedIn – we just seem to be falling...
Let’s talk about me
If you’re trying to sell something – this one’s for you. I think one main blindspot in sales conversations is that the sales person is trying to...
If you want it to happen – there’s one thing you need to do.
We all have goals, targets, stuff that we want to do and accomplish. They could be small goals*: test your idea for this website (and put it live),...
Yes, I do!
Anyone that has ever started (or starting right now) a business knows the feeling – everything is structureless, you feel you’re scattered and can’t...
(Don’t) Cancel with respect
I work with businesses, that’s a given when you’re a B2B company. Last week I conducted a 2nd edition to one of my group trainings, the demand was...
Hire horizontal people
We are currently a team of 11 people that includes 4 graphic designers, 5 community and campaign managers, 2 production coordinators, 1 web...
I was Sisyphus until I wasn’t
In the first 2 years or so of Quantum, every business owner or manager I met I was trying to convince so hard about why online marketing is...
Asking people to work for free is not ok
On a scale of 1 to 10, how annoyed would you be if someone would ask you to work for free? I assume 11? Maybe 13? For me it’s 17. So why when...
Who should I hear when I listen to your words?
I listen to audiobooks quite regularly and I noticed that when the author is reading the book I pay much more attention. I frequently ask myself why...
Your small marketing agency is selling steaks
Quantum was founded in 2015 and since then yours truly have generated and followed up on all the invoices. We’re talking about a few thousands of...