Thoughts
How can you measure what you can’t?
I can’t count how many times this is happening: A business launches or relaunches their new website or celebrates some sort of a milestone. The teams get excited creating or updating their accounts all over social media and other online...
Lighthouse of 3 Words
So many platforms your business “should be” on: Search: Google, Bing, someone said Baidu? Display: GDN, ad networks... Social: Twitter, LinkedIn, Instagram, Facebook, TikTok, Pinterest… did I hear Clubhouse? Email and then some: video (mmm YouTube...
Dig, there’s more
Many marketers/business owners are mistaken to feel that one* online marketing platform is saturated too fast and that there’s nothing else to explore for their business. But there’s so much opportunity to take on existing platforms that most...
We are on the same side
Ego-related behaviour is very common however SO redundant in people, IMHO. The inability to accept feedback*, learn and grow from it, the lack of capacity to listen and take it from others who have been through similar experiences, the thought that...
“Be Yourself; everyone else is already taken”*
Last week I interviewed someone and one of my last questions was about availability for the job. The person answered “according to my contract I need to give one month notice…” and then hesitantly added, in a lower voice - “but because of the...
We don’t say it enough
Grit, stamina, determination, resilience... are some of the most repeated words that we say and hear in regards to achieving. I think we are missing one word which might be of top importance: Discipline. And in specific - self discipline. To...
Who’s in for the details
In a very competitive world, where for each niche you can find hundreds* of suppliers, both around you and online, offering thoughtful service that upgrades the experience makes a whole lot of difference. The other day I was listening to Kara...
What really matters
Yesterday a beloved friend shared with me that her 66 years old dad has left the world due to Covid. I was working on my laptop with one of my colleagues when I got the message and I was so taken by her words that my eyes immediately filled up with...
Too many tabs are already open in my head
One of the practices that helps me get many things done in a given day* is actually simple: I actively kill distractions. WhatsApp groups? Huge distraction – by far the majority of them are on mute. Social media? Don’t get me started! I usually...
Get a life
Work-life balance is such a weird choice of words. We spend so many hours working – most of the weekdays and for many on weekends/holidays as well. How could it be that only on the other side of all these hours there’s life? Yes, maybe our job...
Successful, wealthy & famous
Social media has made it far easier for each of us to see how everyone else is better than us. Especially on LinkedIn – we just seem to be falling behind the rest: the best selling authors, keynote speakers, 3x entrepreneurs,...
Let’s talk about me
If you’re trying to sell something – this one’s for you. I think one main blindspot in sales conversations is that the sales person is trying to sell the product/service vs. sell the product/service to the listener. Don’t tell me how great, fast,...
If you want it to happen – there’s one thing you need to do.
We all have goals, targets, stuff that we want to do and accomplish. They could be small goals*: test your idea for this website (and put it live), do this business collaboration, start using this complicated tool that you know will save you time…...
Yes, I do!
Anyone that has ever started (or starting right now) a business knows the feeling – everything is structureless, you feel you’re scattered and can’t understand how everyone else manages to do it, well, everyone – but you. OMG the endless list of...
(Don’t) Cancel with respect
I work with businesses, that’s a given when you’re a B2B company. Last week I conducted a 2nd edition to one of my group trainings, the demand was high and I had to close the registration (I limit the seats) the week before and reject more than 10...
Hire horizontal people
We are currently a team of 11 people that includes 4 graphic designers, 5 community and campaign managers, 2 production coordinators, 1 web developer, 3 copywriters and 2 managers. Wait, that’s 17 or 11? That’s not me failing to do basic...
I was Sisyphus until I wasn’t
In the first 2 years or so of Quantum, every business owner or manager I met I was trying to convince so hard about why online marketing is important for his/her business. I’m not referring to “why my company” in specific, I mean the whole concept...
Asking people to work for free is not ok
On a scale of 1 to 10, how annoyed would you be if someone would ask you to work for free? I assume 11? Maybe 13? For me it’s 17. So why when companies ask advertising agencies to pitch – they don’t see how morally wrong that is? I’m not talking...
Who should I hear when I listen to your words?
I listen to audiobooks quite regularly and I noticed that when the author is reading the book I pay much more attention. I frequently ask myself why so many authors don’t create their own audiobooks, in their own voice? It’s only them who will know...
Your small marketing agency is selling steaks
Quantum was founded in 2015 and since then yours truly have generated and followed up on all the invoices. We’re talking about a few thousands of them. For small and medium businesses getting paid when the job is done is crucial for their on-going...