Thoughts
Things I’ve done. Things I haven’t.
I have so many regrets about things I haven't done. But I rarely regret things I have done. I guess we're complicated creatures like that.
The Cost of Short-term Thinking
Would you lose a £60,000 client over a small delay on a £2,000 invoice? That’s exactly what happened to us a few weeks ago. We’d worked with this...
My 3 Worst Guest Situations – and How I Handled Them
Most guests are great, but a few will really test you. Here are my worst 3 guest situations - and how I handled them. 1. Sex workers Small building....
Gratitude, Every Day
Gratitude shouldn’t spike once a year. We treat it like a seasonal concept - something to practice during the holidays and then overlook when “real...
The Apple of hospitality
You’ve never really seen brand loyalty until you’ve sat in a room full of experienced hosts who list exclusively on one platform. Airbnb is the...
The UX that won’t die
I’ve seen a lot of bad user experiences, but printed newspapers - especially the jumbo-sized ones - are in a league of their own. And don’t get me...
Getting back up
The first time I ran 8km, I fell on the ground. Twice. It was my first year running, back in 2017, and I had set a goal of completing 365km that...
Why reviews hit hard
I know I shouldn’t, but I take negative reviews personally. Most hosts do. And I’ve been wondering why reviews trigger such a strong emotional...
I’m a visual person
“I’m a visual person” I told my accountant… Every time I sit with them my brain goes bananas. I don’t understand half of what’s being said, it’s too...
How to handle a bad review
How to handle a bad review If it doesn’t align with the OTA (Online Travel Agency - Airbnb, Booking.com, VRBO and others) rules, your first move is...
Recognizing the people around you
I’ve delivered countless sessions, but last month I led one that felt the most emotional. Together with my two brothers, I had the privilege of...
Givers win
I know I might sound like a boomer to the younger audience reading this, but - Always leave a place better than you found it. Givers always win -...
Two-sided review system
By building a two-sided review system, Airbnb basically challenges the old premise that “the customer is always right” and gives the other side a...
Celebrate the Wins
“I became an artist, and thank God I did, because we are the only profession that honors what it means to live a life.” Viola Davis’s 2017 Oscars...
How I manage 14 properties remotely
How I manage 14 properties (almost) fully remotely: Fast communication - replying quickly to guests’ messages is key. It makes them feel you’re...
The how behind 700+ five-stars
I've received 700+ five-star Airbnb reviews in just two years - here’s what made the difference for me (and can for you too). 1. The property - It’s...
Your product will suck for someone
Your product or service WILL suck for someone. Someone on your team will make a mistake that costs a client money. A customer will hit a technical...
You can be both (or more)
If China can be both the world’s biggest polluter and a global leader in renewables, it’s safe to say you don’t have to pick just one path. You can...
Little Lifesavers
One thing I love doing for my guests at Omega is the “Little Lifesavers” box (or the “Did You Forget?” box). I got the idea from Thanks for...
3 Billion club
I’ve been telling businesses for years that they underestimate Facebook - the largest social media platform in the world with over 3 billion MAUs...
Keeping things safe and simple in our short lets
When we meet landlords to discuss short-term lets, two concerns come up most often: security and neighbours. Here are 5 things we do to mitigate...
7 Must-Haves for Short Lets
7 things you must have if you’re thinking of renting your home or a room in your house as a short let: Extraordinary cleaning - nothing ruins a...
If they don’t get it, it’s the design
You know those public bathrooms where the little drawings never quite make sense? People waving at taps that aren’t touchless. Trying to guess where...
Looking at the week
It’s the last day of the (Jewish) year, and I thought I’d share something I’ve been doing since the beginning of the (Gregorian) year that might be...
Not a social media page, but kinda is
A few people* asked me this year why I’ve gone a bit off the grid on social media. It’s not a proper excuse, but the truth is I’ve been busy...
AI doesn’t replace hard work.
AI doesn’t replace hard work. It speeds things up. It automates the repetitive. It helps us make better decisions. But it doesn’t replace the late...
Don’t believe everything you read on the internet
“Lifetime work from home!” The headlines shouted when COVID hit. Everyone and their brother - especially tech CEOs - prided themselves on how...
The business of reaction
We fuck up sometimes. The coffee or tea station isn’t properly refilled, the housekeeper forgets to turn on the dishwasher, or in more extreme...
Priorities over appearances
I drove this rocky gray 2007 Mazda for years. The first couple of years were fine, but then people started telling me I should replace it. Some even...
Fifth floor, three suitcases
I heard a woman shouting in distress, clearly overwhelmed. I ran down four floors to see what was happening. She had just arrived from overseas as a...
YouTube is TV
YouTube IS TV. According to Nielsen’s latest Media Distributor Gauge, YouTube dominated TV viewing in July 2025, capturing 13.4% of all TV watch...
Faster, Clearer, Sharper
It took me 2 years to reach six figures in my first business. It took only 9 months in my second. ** The first time, I was fumbling with structure,...
Belonging, one nickname at a time
It wasn’t intentional, but somehow everyone on our Mauritius team ended up with a nickname. What I discovered is that this is not only a very human...
Real estate, hospitality or digital?
We now have 14 properties in our portfolio. At first, it was obvious to me - this was a real estate business. Later on, since we focus only on...
It only took 11 years…
In 2014, Facebook Inc. bought WhatsApp for $19B - one of the biggest acquisitions in the space at the time. And just last month, 11 years later,...
Everyone’s still searching, no one’s clicking
What would you do in a world where everyone is still searching - but almost no one is clicking? "The number of news-related searches that don’t lead...
I’m back…
Back in August, I shared how we went from 4 to 8 properties in just one month. It felt like jumping on a moving train - fast, exciting, and just a...
2024 has been hard
It's been a hard year. At the end of 2023, I decided to be very intentional about how to split my time in 2024 between the new venture and...
One Question for 2025
“Do I want to be a better version of myself than I was yesterday?” If you asked me, that's the one quick, very honest question you should be asking...
Talk to people
I was sitting in my window seat on the plane, laptop open, ready to get some work done before departure from Barcelona to London, when I vaguely...
Grateful
The end of the year can feel like… One moment, you're thinking “Wow, this year really tested me". And the next, you're hit with “But wow, I’m so...
Hard work
I’m unapologetically working hard. Somewhere along the way, we started demonizing work - especially hard work. And maybe we should rethink that....
Observe to make a real impact
The best thing you can do when starting a new position? Observe. I get it - there’s a strong urge to impress, contribute ideas, and make...
12 years
12 years ago today, I landed in Mauritius for the first time. If there’s one thing I’ve learned from living on this beautiful island, it’s how...
Two rules about numbers
I have two rules when it comes to sharing figures, statistics, or any numbers with an audience (and in life, too): First, I always rely on a...
Stop comparing
The only person you should be competing with is your past self. Each morning, you have the choice to be better than you were yesterday, and that...
Thoughtful service drives sales growth
Businesses often look for bigger-than-they-can-handle solutions to improve their bottom line. The reality is that many companies today provide poor...
Stop wasting your time
Whether it’s ChatGPT, Perplexity, Gemini, or Claude... Start using AI for tasks it can perform faster and likely better than you. It’s not just...
Just another normal day
After you have lived on an island for 10 years, you're really unbothered when this happens... ☺️...
Don’t be them
I believe words change one’s state of mind. Don’t be in the business of hoping or trying. Be in the business of doing and succeeding. There are...
The opportunity on LinkedIn
Because there are fewer creators on LinkedIn, you’ll often see posts in your feed that are one or two weeks old, and sometimes even older. On...
They’re people…
A common mistake we make in the online world is calling our customers and potential customers “users”. The problem is that referring to them as...
Who the largest social media platform still is…
They say Facebook is dying, That it's for older people, That it's outdated... And while some of that may be true, quarter after quarter, Facebook...
When you start a business…
If you're thinking of starting a business, you're probably feeling overwhelmed. Dare I say—scared. Especially if it's your first time. But you're...
A company’s worth
Financial analysis, growth projections, business models, strategic fit, cultural alignment, and potential synergies are all important in M&A. ...
Trying out new ideas
A/B testing is a useful tool for improving your campaign performance and, more importantly - For trying out new ideas. You can experiment with...
The best time to plant a tree
More often than not, you’ll underestimate how long it takes to achieve your goals. So: 1. Remind yourself that building something truly meaningful...
My favorite kind of meeting
You know what my favorite kind of meeting is? The one that wraps up ahead of schedule. Jokes aside, as business professionals, we should value...
Why remarketing
Google's announcement last month (July 22nd, 2024) that they are abandoning the plan to eliminate third-party cookies in Chrome - which they've been...
Gen Z + Facebook = ?
Mark Zuckerberg, in the latest Q2 2024 earnings call, said, “I’m particularly pleased with the progress that we’re making with young adults on...
The number you’ve dialed doesn’t give a $%^!@
I’ll keep shouting it from the rooftops to every manager - The quickest way to boost your bottom line is by offering superior customer service. The...
Hard things
When things seem particularly hard at work or in your personal life, keep this in mind: Illustration by the excellent Liz Fosslien.
Meet interesting people
Last week, I wrapped up a 4-week stay in LA. By far, one of the highlights was meeting three amazing professionals in person whom I had first...
How we doubled the operation
We doubled our operation from 4 properties to 8 properties in a month (fairly) smoothly. Here are 3 reasons why we were able to achieve this—and...
Managers and digital marketers
To the managers reading this: digital marketers cannot do everything. I get it—it's all "internet stuff," so you might think that SEO, social media,...
Stress is not all bad
Stress is not all bad. I’ve delivered nearly 200 training sessions and talks. To this day, I still get butterflies in my stomach before I start a...
Why some ads get more exposure than others
Social media algorithms are incredibly complex, and only the companies that created them fully understand how they work. The typical explanation for...
Prevention is better than cure
A car brand you know reached out to me last week to ask for help in regaining access to their Facebook page. This 👇 video was published on my TikTok...
Other Businesses’ Ads
Big platforms’ ad libraries or how to check which ads your competitors or any other page in the world are running: Google:...
Burn it
We’re all a work in progress, figuring things out as we go. The key is to just start, keep showing up, and always look for ways to learn and get...
Improving customer experience
A super simple addition to upgrade the customer experience (CX) 1000x in theaters is to add captions. Businesses think improving CX is complicated,...
Why it will work for you
I’m not particularly spiritual, nor am I overly positive. I consider myself fairly grounded. One lesson I’ve learned repeatedly is this: If you...
The Game-Changer
TikTok did things differently with short videos, a video-only feed, full-screen vertical formats, and sound on by default. But the real game-changer...
5 reasons why email marketing works
Despite being viewed as outdated, email marketing continues to be one of the most effective digital marketing channels in 2024. It has the highest...
Live chat
If you're selling products online, one of the quickest ways to grow sales is by integrating live chat. The reality is that many users have...
Postcard from Montreal
I was going through the mail yesterday at one of our properties and was so surprised to find this postcard. I repeatedly talk about how crucial (yet...
Say less
It’s pretty straightforward: When promoting your business on social media, you must make it easy for your audience to consume your content,...
“Say my name, say my name…”
Personalization is a great way to engage users in your email campaigns (and if you know me just a bit, you already know how much I advocate for...
A social theme on social media
Among the many content themes for your business's social media pages, the "people" theme is particularly impactful. Featuring your team on social...
From training to training
Two of the most important decisions I made in 2016 were: 1. Actively sharing my professional knowledge. It started with training and talks and...
Dwell time
Dwell time isn't an intuitive form of engagement like likes, comments, or shares. However, it indicates that users find the content interesting. ...
A giant shopping mall
A common misconception among businesses is that simply building a website will attract users organically, as if it’s an instant digital marketing...
DCA (Dynamic Creative Ads)
In the Meta Ads Manager, there's an option called Dynamic Creative Ads that advertisers should definitely be aware of. It allows you to upload...
What day is it
My #1 rule in my professional and personal life is quite simple: "Every day when you wake up in the morning you have two options: You are either...
The #1 rule of community management
The #1 rule of community management is speed. The primary reasons are obvious: you want to meet your customers' service expectations and prevent...
They don’t care
A customer’s experience with your business goes far beyond just interacting with your sales team or using your product. It’s about the entire...
The price of putting yourself out there
When you put yourself out there, you expose yourself to criticism, negative comments, and, in more extreme cases, hate. It's not pleasant, but it's...
AI won’t take your job
AI is the most disruptive tech to emerge since the birth of the internet. If you're a business professional and not yet intentionally using it, you...
The Solar Eclipse and Google
Last week’s solar eclipse had a remarkable impact (besides being remarkable in itself). Internet traffic dropped by 40% in states where it was...
Not emotional
I’m not emotional about any platform. My job is to support businesses. As such, because I hear so many objections to Facebook as a platform, I...
2 recommendations for your display banners
Display advertising is a fundamental channel of digital marketing. One of its most common forms is display banners. The thing is, these banners...
Breaking down social media for business
Too often, managers handle business social media as if it were their personal accounts. When it fails, they think social media isn't working for...
Not all videos should be created equal
When you assign creative people like videographers and graphic designers only to deliver the end result, you’re likely to have a problem. More...
Your parents were right
When was the last time you left a restaurant without paying? Unless you're an influencer, you might find this question challenging to answer....
Your job is to make them stop
Users scroll through kilometers and kilometers of social media content every day. Your job is to make them stop. What usually catches their...
That’s not what you’re here for
Display advertising is one of the fundamental channels of digital marketing. Its most common type is banners. The thing is, as our brains adapted...
What you should be reading
I'm a constant learner. In the fast-paced world we live in, I believe none of us have a choice but to be one. I’ve been subscribed to a lot of...
Underrated engagement on social media
One of the most underrated engagements on social media is “save”. When people save your content, it means it was extremely valuable for them. So...
Digital platforms by the numbers
Some* of the largest communities in the world by the numbers (last update: September 2025). Over 1 Billion The largest platform, by far, is...
How was your weekend?
“How was your weekend? What did you do?” I would begin every single Monday morning by asking this question privately to each member of my team. And...
“So no struggles?”
I was interviewed for a business magazine a couple of years ago when the interviewer asked me about a struggle I faced as a co-founder and manager. ...
How many posts
Consistently creating content for your LinkedIn profile is essential for reaching the people you want to get in front of. First and foremost, you...
The 6th aspect
The sixth aspect of the 6+1 framework for successful social media for business is monitoring, analysis and reporting. Without this component, I...
The story about Stories
"Stories" on social media platforms may appear to be an obvious concept, yet its inception was far from straightforward when it was initially...
Show what your clients say about you
Your business should actively share customer testimonials for a simple reason: People value what others say about you more than what you say about...
How was your ad triggered
When your ad appears on Google - it's the user who triggered it. When your ad appears on Instagram - it's the algorithms that chose it. That's a...
6 email subject line tips
6 email subject line tips to boost your email campaign open rates: 1. Be Intriguing: write subject lines that spark interest. 2. Experiment with...
You’re in two hats
Once you put emotions aside and stop thinking of social media as the individual using it, you'll fundamentally understand that people log in to it...
And yet again, Meta is bigger than ever
If I had a dollar for every time someone told me Facebook isn’t relevant anymore… – Three days before its 20th anniversary which takes place on the...
People theme
This theme simply works every time. There are numerous social media themes you can use for your business, but this one, focusing on highlighting...
Facebook reviews
Negative reviews might be one of the things that managers are concerned about the most. The thing is, a Facebook page with only positive reviews...
Introducing Omega
Back at the beginning of 2023, I began a new chapter in my journey with investments, a field I've been exploring since my mid-twenties. My past...
What’s the purpose
Sometimes you want to "say it all". Because it feels that more is more. The truth is, it isn't. When putting together your business's social media...
Three LinkedIn profile tips
Three LinkedIn profile tips: 1. Schedule your posts in advance. A best practice is to develop a monthly content calendar, prepare your posts early,...
The hardest parts about running
The hardest parts about running are: Going out for the run. Keeping at it. And it’s the same when you build a business. You need to just start....
Don’t go where the hype is
Companies face a combined challenge when approaching digital marketing. There are multiple platforms, each complex and constantly changing. Adding...
The only resolution
The only resolution you need to make for 2024 is to continually create resolutions throughout the year and have the self-discipline to execute...
And with that…
PNL (Pharmacie Nouvelle Ltd), HV Holdings Ltd, CINF and Middlesex University Mauritius are just some of the organizations that entrusted me with the...
The season of
In his book “Give and Take”, Adam Grant analyzes three types of people at work: Takers, Givers and Matchers. Takers want to take as much as...
“Walk your talk”
Managers should say less and do more. If you expect your employees to go the extra mile at work, you should do the same. If you believe they need to...
Weekends and bank holidays
Community management can’t be done according to your opening hours or your HR challenges. You should understand the platforms you’re operating on,...
More empathy = more business
Do you want to know how your business can make more money? Offer better customer service. How do you do that? Teach your employees empathy....
The sender’s email address
Two things about the sender’s email address in your email campaigns: 1. A no-reply is a definite no-no. Why would you send your subscribers an email...
You want to delegate, but…
Nobody does it quite like you, and that's totally okay. As a manager, your role is to challenge your teams to bring out the best in themselves...
How to practice gratitude
Gratitude, or how I Inspired Gen-Zers to Say Thank You Without Being in the Room I’m a firm believer in gratitude, not as a fleeting moment, but as...
The other side of vending machine
“Digital marketing channels are not vending machines” That’s something I like to say and I believe it’s pretty straightforward. But the other way...
How I became a trainer
I became a trainer completely by chance. Looking back on 550 companies, 2,200 people and 170 sessions, I can confirm two things: 1. Although it...
The basis for your assumptions
One of the biggest mistakes managers and marketers make is to make assumptions about their target audiences based on their personal behavior and...
How many hours are we connected every day
When I begin my online talks, I like to start by giving a sense of the numbers. The number of users on specific platforms, hours of videos viewed...
3 fundamental questions
Crafting an online marketing strategy can feel overwhelming given the abundance of online platforms at your disposal. To simplify the process,...
Consider this before building a mobile app
I meet many businesses that rush into developing mobile apps for their brands. Or think about it seriously. What they often overlook is this: Only...
Planning your LinkedIn content
If you want to get noticed by the people you want to reach on LinkedIn, it’s crucial to create content so that you appear where they spend most of...
The future is here
If you had asked me 10 years ago if I would pay £96 to - physically go to a venue to - watch a group of completely computer-generated singers...
When it’s hard
When it’s hard, I find there are three things that really help me. The first one is running. I can’t stress enough how much working out improves...
Just human
This is the morning of October 7th. I was doing the one thing I love doing the most which is sharing my professional knowledge. And because I was in...
October 7th
It’s been 11 days since all my social media accounts went radio silent. I haven't sent any emails to my list. I haven't created any content on my...
The everything store IRL
Pods where all items are stored that are driven by robots to the human picker (based on distance - they choose the shortest) to then shine a light...
Listen to this every Monday morning
I don't know who needs to hear this today, but don't overthink what the talkers say about you. Just get out there and do your thing....
Sharing is not a zero-sum game
Sharing knowledge is not a zero-sum game. Giving doesn’t mean that you or someone else is losing....
Your potential reach on LinkedIn
It’s not enough to identify how many people are generally in your target audience when planning for a digital marketing campaign. You should also...
Don’t take it privately
It's something businesses often do on social media: when people leave public comments, they tend to shift the conversation to private. This can...
They understood FOMO first
When you're launching an email campaign for your business, your first aim is to get people curious enough to open it. The subject line is the key...
How to succeed with Social Media for Business
I’ve looked at hundreds, perhaps thousands of businesses on social media. One thing is quite clear: most businesses’ efforts on social media do not...
Here to stay
I’m not a person of trends. I think it’s mostly because I fundamentally believe in showing up over time and as I’ve grown, it’s also about...
You’re on too many platforms
Too many businesses try to be "everywhere". I get that the wealth of platforms create a FOMO but if you spread yourself too thin, you might think...
No second chance.
Unlike social media, display and search ads where you can fix mistakes, delete, or pause, emails don't offer that second chance. Once you hit send,...
Becoming human-like
Although current robots are still a long way from achieving a complete resemblance to humans in terms of appearance, communication, and behavior,...
3 reasons why email marketing
There are more than three reasons, but in case you needed to hear it today - Here are 3 reasons why email marketing is beneficial for your...
I have bad eyes
I have bad eyes. Like, really bad. My lens popped out of my eye during one of my training sessions with the senior management of a very big group of...
The reality is this
Even if you have plenty of followers, The reality of Facebook for Business. Within the 6+1 framework for successful Facebook for Business, the...
Tell them what you want them to do
If you want your users to know what to do, add a CTA. Call to Action guides them to the specific action you want them to take. It’s a no-brainer...
It takes time and efforts
It’s not said enough - it’s hard to build a business. Especially in the first two years. And while you could do what seems to be fairly easy like...
“We overdeliver”
A few weeks ago, I attended a 4-day course with about 200 other people. During the course, the trainers repeatedly said "we overdeliver". For...
A world of knowledge
The 4th aspect from the 6+1 framework for successful social media for business, paid ads, is a world of knowledge. Here’s why....
Say it but also do it
Many digital marketers like to use the term A/B testing. But very few actually conduct these tests. Here’s an explanation of how it works for...
Completely underestimated
Engaging with your audiences by responding to their comments, messages, and mentions on social media presents a superb opportunity to establish a...
The right question is this
To understand if a platform is successful, it's not just about asking how many people use it in general or on a monthly basis. You must also...
You can’t keep only the good stuff
The fourth step in your 5-step plan to engage your LinkedIn network is engaging with interactions. Especially when your reach expands, you'll likely...
8 ways to grow your email list
No secret, I believe email marketing is one of the most effective channels for businesses. But to communicate via email you need… well, an...
The beast of them all
With Threads’ unheard-of success these past few days, here are two quick reminders - 1. This is what Facebook (the company) knows how to do. When I...
How I encourage a culture of learning
It’s an understatement to say that we live in an ever-changing environment that requires us to keep educating and developing ourselves. Thing is,...
Constructive feedback
If you have reached a point in your professional career where people are uncomfortable giving you constructive feedback, you should engage in...
3 Insta Stories Ideas for Your Business
Meta “drew inspiration” from Snapchat when it introduced Stories in 2016 and integrated it across its platforms - Facebook, Instagram, Messenger,...
You need to be superhuman
One of the most overlooked aspects of the 6+1 framework for successful social media for business is the second aspect - copywriting. But it gets...
3 effective FB posts you’re not creating (but you should)
Most Facebook/Instagram posts you create and see on the feed are text+image/video. But Meta offers many other types of posts/ads for businesses,...
3 unusual questions
I have interviewed several hundred candidates over the years. Here are 3 unusual questions I like to ask that will teach you x100 more about the...
7 Email marketing don’ts
7 things you should NOT be doing with your email marketing: 1. Avoid using large images or documents. They may cause longer loading times for...
Target with intent
As machine learning and AI continue to evolve, the need for highly detailed targeting in paid campaigns, including interests, behaviors, and even...
Still impactful and effective
I know it may not seem intuitive or sexy (someone said AI?), but whether you like it or not, Email is still one of the most effective marketing...
Google’s two initiatives for user privacy
The future of digital marketing is private. It’s nothing new. All the platforms have been talking about it, preparing for it, implementing changes...
3 reasons you should start creating content on LinkedIn
If you’re a business professional and you’re not yet not on LinkedIn or on LinkedIn but not actively creating content on the platform, here are...
Face the Keyboard Warriors
If someone enters your showroom/store now and starts swearing, what would you do? I don’t know what your answer to this question is, but I’m pretty...
Two smart ways to repost your Facebook videos
Many businesses are unaware that they can repost videos on Facebook in smarter ways than simply hitting the share button. The first option is that...
5 Don’ts for Your LinkedIn Profile Content Creation
Creating content on LinkedIn is one of the best (even if painful) ways to reach your target audiences. Especially decision makers. However, there...
Why WhatsApp Ads for Your Business
In 2014, Facebook Inc. acquired WhatsApp (for $19 Billion, if you care), The integration of the two platforms and the introduction of WhatsApp ads...
5 Meta audiences for better business results
Historically, one of the biggest advantages of online platforms was the ability to target in detail. But as the platforms mature and the tech...
LinkedIn for Business: The Yeses and Nos
LinkedIn is a special creature. It’s not as sophisticated as Twitter, as cool as TikTok or as large as Facebook. And yet - it offers significant...
How to build your digital marketing plan
Digital marketing is overwhelming for most companies - Too many platforms. Each one is complex. All of them change all the time. Here’s a...
What if they can’t stand you
“How can you collaborate with Chen? I can’t stand her!” That’s what a candidate once told me that they overheard in a conversation between an...
How to make fewer mistakes
I believe I make fewer careless mistakes compared to other professionals. It's not because I'm better, smarter, or care more. I simply check my...
Rule for yourself
LinkedIn is for losers, narcissists, bragging and may I add - for arrogant, stuck-up, show-off people… If you’re active on other platforms,...
11 minutes? Not going to happen there.
You might find it hard to remember but you couldn’t always publish videos on social platforms. You could share links to videos but not upload them...
You’re interrupting them
The first aspect of the 6+1 framework of social media for business is strategy & planning. Too many managers, business owners, entrepreneurs and...
21 topic ideas for your LinkedIn profile
If you’re a business professional, it should be a no-brainer that you’re on LinkedIn. If you’re already on it, revamping your profile is step #1 to...
When it’s too good to be true…
As some of you may know, during lockdowns I was running around our house. After the first or second run I noticed that I’m running much faster than...
40 Years of Experiments
For the last 40 years, I’ve been running experiments. The data set includes 1 person and 40 conclusions*. 1. Every day when you wake up in the...
Your intuition about e-commerce is wrong
If I’d ask you how much of the total commerce is e-commerce, what would be your answer? And if I’d ask which country leads in that area, what would...
50 Billion Reasons
YouTube Shorts has more than 50 Billion daily views as per Sundar Pichai’s announcement during Alphabet’s annual results call, up from 30 Billion in...
Don’t be a jerk
Don’t be a jerk online*. The barrier of a screen and the weapon that is a keyboard made us more likely to be slackers in our language and tone of...
One of THE best investments ROI wise
Can you think for a quick second about the next question - As an individual, how many times in the last year have you been disappointed with the...
The (Foreseeable) Future of Digital Marketing
I think it’s pretentious to predict the future (and Covid taught us all a very important lesson in this regard), and yet as business owners,...
Bigger than ever
Yesterday Meta announced its annual results for 2022. It’s not a surprise for anyone following but it has once again proved its dominance in the...
So easy to manipulate
It’s so easy to manipulate in digital marketing. Here’s an example: Let’s say that you want to increase your website traffic. Go on Meta’s ads...
“I don’t have time”
“I don’t have time to do this” is one of the most common reasons I hear as to why managers/business owners/marketers don’t properly invest in social...
8 + one for next year
On Saturday Quantum celebrated its 8th anniversary. Here are 8 things (and a bonus one for - as we say in Hebrew - next year 😊) I’ve learnt building...
Gratitude
That time of the year… but maybe you could try it every week? 😊 As some of you already know, in the beginning of 2021, Sophie and I started a...
They are different
As of this morning, I’ve published 127 TikTok videos, repurposed 63 of them to Instagram Reels and 36 to YouTube Shorts. My most viewed...
102 learnings from 102 TikToks
I just published the 102nd video on TikTok and it’s been one hell of a ride so far. Here are 102 learnings I gathered, including all the mistakes...
This hasn’t changed
I’m not saying you should ignore trends. I’m not saying you should miss opportunities on emerging (and amazing!) platforms like TikTok. I’m not...
LinkedIn company page vs. your profile
Many people ask me whether they should focus on their personal profile on LinkedIn or their company page. Each has very different advantages - ...
Imagine it was a physical shop
Imagine – never mind which product/service you’re selling for a moment – that you own a physical shop to sell your stuff. How often would you change...
Take It Down In This Case
It happened more than once that I told a business owner/manager to take down his/her social media page. Wait, what? The thing is, social media...
Why did she convert
I know you really want to know the ROI on your digital marketing efforts, but there’s one thing you must not forget. Attribution is a complicated...
Less is more
When you create for online platforms, where there’s so much noise, you should focus your message. Here’s a quick proof from someone who is most...
Super star ingredient
Wanna hear a really simple way to win the online marketing game? No viral videos, not even a brilliant copy, extraordinary design or sophisticated...
Where to begin
I’m being asked quite often by founders, business owners, managers the question of “where to begin” with digital marketing for their business. ...
Community management efforts do pay off
Community management (engaging with people on your social media pages - replying to their messages, comments, reviews, etc) is by far one of the...
What you don’t see
When you look at a social media post without looking at/knowing the backend’s numbers, don’t assume anything about its performance by the number of...
Can’t have it both ways
It’s mind boggling to see how many businesses are super motivated to sell online (for obvious reasons) but NOT as motivated to offer customer...
The only constant
I think we all underestimate how fast the platforms we work with change. Here’s an example: when you create a Facebook campaign you can choose your...
Resolutions
I know it’s not popular to say, especially on the last day of the year but I’m not a big fan of new year’s resolutions. Not because they don’t help...
2022
Earlier this year, I was asked on a Tech4Good (YAEP initiative) panel discussion how I think the next few years will look like online marketing...
Thank you!
My favourite part about teaching others about online marketing is - well - the “others” part. Here’s to you - the managers, marketers, business...
LinkedIn Inspiration
LinkedIn, without a doubt, is one of my favourite platforms. I think there’s a huge opportunity there for professionals to get massive distribution...
Work in Progress
On one hand - super embarrassing. On the other hand - a sign of growth. Last week I updated a blog I wrote on our company’s website a while back...
To Mauritius with Love
9 years ago today I landed for the first time in Mauritius. Here are 9 things I've learnt, in random order (except the last one, which is the most...
A Giant Salad
For a lot of people, online marketing is a big giant salad. And because it’s so confusing (it is!), they degrade it to social only, or worse - one...
Choose your battles
There’s so much that you can know about your campaigns that instead of data being useful, it is actually overwhelming for most businesses I meet. ...
Hear your mistakes
Maybe it’s because on the internet everything moves fast or “everything is free” but, I find that companies don’t proofread their texts enough (as...
A small window of opportunity
I’m sure it’s not big news to you that social feeds are extremely busy and noisy. Users scroll through fast and furious and your job is to make them...
One pair of eyes vs. dozens of thousands
When someone leaves a bad review or a negative comment on your business’s social media page or other online assets (GMB for example), you need to do...
Distribute the risk
Distributing the risk in your business is crucial. While I can totally get the convenience of working with a few big clients, I’ve learnt (almost...
What should you talk about
If you’re not sure how to lay out your company’s social media plan throughout the month content wise, you’re not alone. The “sell sell sell”...
The size of the screen matters
How big is the size of the graphic designer’s screen in your company? (Google is telling me 27’’ to 32’’?) And how is this size compared to the...
It’s going to be hybrid
I see many people are wondering about this - so allow me to spoil this for you 😊 In January 2015, when Corona was just a beer and before Zoom became...
UX in 60 seconds
So, we use Google Data Studio to create all our reports. Until a few months ago, we’d go on datastudio.google.com, choose the relevant report,...
Their Pains, Your Solution
It sounds obvious but it’s always a good reminder because so many of us (including me) forget - When you talk to potential clients - whether you’re...
Testing 1 2 3
One of the best things about online marketing is the ability to *easily* test. Whether it’s specific concepts, designs, wording or choice of photos;...
On the Reptrafor Podcast
So many thoughts wrapped up in this one! 🎉 Earlier this month I had the pleasure of being interviewed to the Reptrafor podcast, where we discussed...
Call it a hustle
Wanna talk about hustle in business? Imagine an entrepreneur who: >> Sold fax machines for 7 years door to door; >> Couldn’t afford to...
What they say about you
It’s not so easy to put into words your USPs (unique selling points), especially when you start out. In the best-case scenario, you know what...
It’s NOT a Vending Machine
Here’s part #2 from "Social Media & Contextual Insights", about the challenges businesses face within the context of social media. "The most...
Super Powerful Tool for Individuals and Businesses
Yesterday I participated in a panel with some amazing speakers: Oliver, Xavier and Jason, moderated by the wonderful Zulaika. The subject was Social...
Dear candidates…
In the last few months we’ve been running recruitment ads for different positions. One sent an email writing (twice!) he’s applying for the...
OMG: from a small talk to 38,000 words 🤓
I was making coffee in the kitchen of Cyhawk, where I just started working back in 2009 while one of the great people there was asking how I am...
At least 3 good reasons
Responding to users (also known as... people 😊) fast via online channels shouldn’t be any less important than taking their call immediately or...
Get really good at 4 and then sprint for the 6
Management of a social media business page includes 6 aspects: strategy & planning, copywriting, design/video, paid ads, community management...
How can you measure what you can’t?
I can’t count how many times this is happening: A business launches or relaunches their new website or celebrates some sort of a milestone. The...
Lighthouse of 3 Words
So many platforms your business “should be” on: Search: Google, Bing, someone said Baidu? Display: GDN, ad networks... Social: Twitter, LinkedIn,...
Dig, there’s more
Many marketers/business owners are mistaken to feel that one* online marketing platform is saturated too fast and that there’s nothing else to...
We are on the same side
Ego-related behaviour is very common however SO redundant in people, IMHO. The inability to accept feedback*, learn and grow from it, the lack of...
“Be Yourself; everyone else is already taken”*
Last week I interviewed someone and one of my last questions was about availability for the job. The person answered “according to my contract I...
We don’t say it enough
Grit, stamina, determination, resilience... are some of the most repeated words that we say and hear in regards to achieving. I think we are...
Who’s in for the details
In a very competitive world, where for each niche you can find hundreds* of suppliers, both around you and online, offering thoughtful service that...
What really matters
Yesterday a beloved friend shared with me that her 66 years old dad has left the world due to Covid. I was working on my laptop with one of my...
Too many tabs are already open in my head
One of the practices that helps me get many things done in a given day* is actually simple: I actively kill distractions. WhatsApp groups? Huge...
Get a life
Work-life balance is such a weird choice of words. We spend so many hours working – most of the weekdays and for many on weekends/holidays as well....
Successful, wealthy & famous
Social media has made it far easier for each of us to see how everyone else is better than us. Especially on LinkedIn – we just seem to be falling...
Let’s talk about me
If you’re trying to sell something – this one’s for you. I think one main blindspot in sales conversations is that the sales person is trying to...
If you want it to happen – there’s one thing you need to do.
We all have goals, targets, stuff that we want to do and accomplish. They could be small goals*: test your idea for this website (and put it live),...
Yes, I do!
Anyone that has ever started (or starting right now) a business knows the feeling – everything is structureless, you feel you’re scattered and can’t...
(Don’t) Cancel with respect
I work with businesses, that’s a given when you’re a B2B company. Last week I conducted a 2nd edition to one of my group trainings, the demand was...
Hire horizontal people
We are currently a team of 11 people that includes 4 graphic designers, 5 community and campaign managers, 2 production coordinators, 1 web...
I was Sisyphus until I wasn’t
In the first 2 years or so of Quantum, every business owner or manager I met I was trying to convince so hard about why online marketing is...
Asking people to work for free is not ok
On a scale of 1 to 10, how annoyed would you be if someone would ask you to work for free? I assume 11? Maybe 13? For me it’s 17. So why when...
Who should I hear when I listen to your words?
I listen to audiobooks quite regularly and I noticed that when the author is reading the book I pay much more attention. I frequently ask myself why...
Your small marketing agency is selling steaks
Quantum was founded in 2015 and since then yours truly have generated and followed up on all the invoices. We’re talking about a few thousands of...