It’s not enough to identify how many people are generally in your target audience when planning for a digital marketing campaign. You should also...

It's something businesses often do on social media: when people leave public comments, they tend to shift the conversation to private. This can...

When you're launching an email campaign for your business, your first aim is to get people curious enough to open it.  The subject line is the key...

I’ve looked at hundreds, perhaps thousands of businesses on social media.  One thing is quite clear: most businesses’ efforts on social media do not...

I’m not a person of trends.  I think it’s mostly because I fundamentally believe in showing up over time and as I’ve grown, it’s also about...

Too many businesses try to be "everywhere". I get that the wealth of platforms create a FOMO but if you spread yourself too thin, you might think...

Unlike social media, display and search ads where you can fix mistakes, delete, or pause, emails don't offer that second chance.  Once you hit send,...

There are more than three reasons, but in case you needed to hear it today -  Here are 3 reasons why email marketing is beneficial for your...

Even if you have plenty of followers, The reality of Facebook for Business.   Within the 6+1 framework for successful Facebook for Business, the...

If you want your users to know what to do, add a CTA.  Call to Action guides them to the specific action you want them to take.  It’s a no-brainer...

The 4th aspect from the 6+1 framework for successful social media for business, paid ads, is a world of knowledge. Here’s why....

Many digital marketers like to use the term A/B testing.  But very few actually conduct these tests.  Here’s an explanation of how it works for...

Engaging with your audiences by responding to their comments, messages, and mentions on social media presents a superb opportunity to establish a...

To understand if a platform is successful, it's not just about asking how many people use it in general or on a monthly basis.  You must also...

The fourth step in your 5-step plan to engage your LinkedIn network is engaging with interactions. Especially when your reach expands, you'll likely...

No secret, I believe email marketing is one of the most effective channels for businesses.  But to communicate via email you need… well, an...

With Threads’ unheard-of success these past few days, here are two quick reminders -  1. This is what Facebook (the company) knows how to do. When I...

Meta “drew inspiration” from Snapchat when it introduced Stories in 2016 and integrated it across its platforms - Facebook, Instagram, Messenger,...

One of the most overlooked aspects of the 6+1 framework for successful social media for business is the second aspect - copywriting.  But it gets...

Most Facebook/Instagram posts you create and see on the feed are text+image/video. But Meta offers many other types of posts/ads for businesses,...

7 things you should NOT be doing with your email marketing: 1. Avoid using large images or documents. They may cause longer loading times for...

As machine learning and AI continue to evolve, the need for highly detailed targeting in paid campaigns, including interests, behaviors, and even...

I know it may not seem intuitive or sexy (someone said AI?), but whether you like it or not,  Email is still one of the most effective marketing...

The future of digital marketing is private.  It’s nothing new.  All the platforms have been talking about it, preparing for it, implementing changes...

If you’re a business professional and you’re not yet not on LinkedIn or on LinkedIn but not actively creating content on the platform, here are...

If someone enters your showroom/store now and starts swearing, what would you do?  I don’t know what your answer to this question is, but I’m pretty...

Many businesses are unaware that they can repost videos on Facebook in smarter ways than simply hitting the share button. The first option is that...

Creating content on LinkedIn is one of the best (even if painful) ways to reach your target audiences. Especially decision makers.  However, there...

In 2014, Facebook Inc. acquired WhatsApp (for $19 Billion, if you care),  The integration of the two platforms and the introduction of WhatsApp ads...

Historically, one of the biggest advantages of online platforms was the ability to target in detail.  But as the platforms mature and the tech...

LinkedIn is a special creature. It’s not as sophisticated as Twitter, as cool as TikTok or as large as Facebook. And yet - it offers significant...

Digital marketing is overwhelming for most companies -  Too many platforms. Each one is complex.  All of them change all the time.  Here’s a...

You might find it hard to remember but you couldn’t always publish videos on social platforms.  You could share links to videos but not upload them...

The first aspect of the 6+1 framework of social media for business is strategy & planning. Too many managers, business owners, entrepreneurs and...

If you’re a business professional, it should be a no-brainer that you’re on LinkedIn. If you’re already on it, revamping your profile is step #1 to...

If I’d ask you how much of the total commerce is e-commerce, what would be your answer? And if I’d ask which country leads in that area, what would...

YouTube Shorts has more than 50 Billion daily views as per Sundar Pichai’s announcement during Alphabet’s annual results call, up from 30 Billion in...

I think it’s pretentious to predict the future (and Covid taught us all a very important lesson in this regard), and yet as business owners,...

Yesterday Meta announced its annual results for 2022.  It’s not a surprise for anyone following but it has once again proved its dominance in the...

It’s so easy to manipulate in digital marketing.  Here’s an example: Let’s say that you want to increase your website traffic.  Go on Meta’s ads...

As of this morning, I’ve published 127 TikTok videos, repurposed 63 of them to Instagram Reels and 36 to YouTube Shorts.    My most viewed...

I just published the 102nd video on TikTok and it’s been one hell of a ride so far. Here are 102 learnings I gathered, including all the mistakes...

I’m not saying you should ignore trends.  I’m not saying you should miss opportunities on emerging (and amazing!) platforms like TikTok.  I’m not...

Many people ask me whether they should focus on their personal profile on LinkedIn or their company page.  Each has very different advantages - ...

Imagine – never mind which product/service you’re selling for a moment – that you own a physical shop to sell your stuff. How often would you change...

It happened more than once that I told a business owner/manager to take down his/her social media page.  Wait, what?  The thing is, social media...

I know you really want to know the ROI on your digital marketing efforts, but there’s one thing you must not forget. Attribution is a complicated...

When you create for online platforms, where there’s so much noise, you should focus your message.  Here’s a quick proof from someone who is most...

Wanna hear a really simple way to win the online marketing game?   No viral videos, not even a brilliant copy, extraordinary design or sophisticated...

I’m being asked quite often by founders, business owners, managers the question of “where to begin” with digital marketing for their business. ...

Community management (engaging with people on your social media pages - replying to their messages, comments, reviews, etc) is by far one of the...

When you look at a social media post without looking at/knowing the backend’s numbers, don’t assume anything about its performance by the number of...

I think we all underestimate how fast the platforms we work with change.  Here’s an example: when you create a Facebook campaign you can choose your...

LinkedIn, without a doubt, is one of my favourite platforms. I think there’s a huge opportunity there for professionals to get massive distribution...

For a lot of people, online marketing is a big giant salad.  And because it’s so confusing (it is!), they degrade it to social only, or worse - one...

There’s so much that you can know about your campaigns that instead of data being useful, it is actually overwhelming for most businesses I meet. ...

Maybe it’s because on the internet everything moves fast or “everything is free” but,  I find that companies don’t proofread their texts enough (as...

I’m sure it’s not big news to you that social feeds are extremely busy and noisy. Users scroll through fast and furious and your job is to make them...

When someone leaves a bad review or a negative comment on your business’s social media page or other online assets (GMB for example), you need to do...

If you’re not sure how to lay out your company’s social media plan throughout the month content wise, you’re not alone.  The “sell sell sell”...

How big is the size of the graphic designer’s screen in your company? (Google is telling me 27’’ to 32’’?) And how is this size compared to the...

So, we use Google Data Studio to create all our reports.  Until a few months ago, we’d go on datastudio.google.com, choose the relevant report,...

One of the best things about online marketing is the ability to *easily* test. Whether it’s specific concepts, designs, wording or choice of photos;...

So many thoughts wrapped up in this one! 🎉 Earlier this month I had the pleasure of being interviewed to the Reptrafor podcast, where we discussed...

Here’s part #2 from "Social Media & Contextual Insights", about the challenges businesses face within the context of social media. "The most...

Yesterday I participated in a panel with some amazing speakers: Oliver, Xavier and Jason, moderated by the wonderful Zulaika. The subject was Social...

I was making coffee in the kitchen of Cyhawk, where I just started working back in 2009 while one of the great people there was asking how I am...

Responding to users (also known as... people 😊) fast via online channels shouldn’t be any less important than taking their call immediately or...

Management of a social media business page includes 6 aspects: strategy & planning, copywriting, design/video, paid ads, community management...

So many platforms your business “should be” on: Search: Google, Bing, someone said Baidu? Display: GDN, ad networks... Social: Twitter, LinkedIn,...

Many marketers/business owners are mistaken to feel that one* online marketing platform is saturated too fast and that there’s nothing else to...

If you’re trying to sell something – this one’s for you. I think one main blindspot in sales conversations is that the sales person is trying to...