2 recommendations for your display banners

Written by Chen Hindi

On April 12, 2024

Display advertising is a fundamental channel of digital marketing. 

One of its most common forms is display banners. 

The thing is, these banners appear in such noisy environments that it’s crucial to figure out how to get users’ attention in these busy websites and/or apps. 

Two recommendations that I usually make for display campaigns:

First, run display campaigns for remarketing, only for people who have visited your website. 

Two, use GIFs instead of static visuals. The movement attracts users’ attention.

@chen_hindi

Whether you run Google display campaigns or other display campaigns to promote your products and services, these two recommendations can help you make your ad dollar more effective. The screenshots seen in the video are from @CNN @Vox and Wikipedia. #googleads #googledisplay #googledisplaynetwork #gdn #onlinemarketing #digitalmarketing #chenhindi @Google

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