by Chen Hindi | Sep 29, 2025 | All-things-digital-marketing, thoughts
I’ve been telling businesses for years that they underestimate Facebook – the largest social media platform in the world with over 3 billion MAUs (Monthly Active Users). Well, I might need to change my pitch soon. Instagram just joined the staggering,...
by Chen Hindi | Sep 23, 2025 | All-things-digital-marketing, thoughts
You know those public bathrooms where the little drawings never quite make sense? People waving at taps that aren’t touchless. Trying to guess where the soap comes from. Peeking into toilet paper dispensers because they’re not sure how to get one. And then someone...
by Chen Hindi | Sep 19, 2025 | All-things-digital-marketing, thoughts
A few people* asked me this year why I’ve gone a bit off the grid on social media. It’s not a proper excuse, but the truth is I’ve been busy building another kind of page – and it’s been (and still is) a steep learning curve. An Airbnb profile isn’t exactly a...
by Chen Hindi | Sep 9, 2025 | All-things-digital-marketing, thoughts
YouTube IS TV. According to Nielsen’s latest Media Distributor Gauge, YouTube dominated TV viewing in July 2025, capturing 13.4% of all TV watch time, the biggest lead any media company has had since Nielsen began tracking in 2023. That’s more than Disney, more than...
by Chen Hindi | Jul 7, 2025 | All-things-digital-marketing, thoughts
In 2014, Facebook Inc. bought WhatsApp for $19B – one of the biggest acquisitions in the space at the time. And just last month, 11 years later, Meta announced it’s integrating ads into WhatsApp (starting with the Updates tab, for now). The only thing I...
by Chen Hindi | Jul 4, 2025 | All-things-digital-marketing, thoughts
What would you do in a world where everyone is still searching – but almost no one is clicking? “The number of news-related searches that don’t lead to any click-through to news sites has grown from 56% to nearly 69% as of May 2025.” (TechCrunch,...
