by Chen Hindi | Sep 25, 2023 | All-things-digital-marketing, thoughts
It’s not enough to identify how many people are generally in your target audience when planning for a digital marketing campaign. You should also figure out how many people are on the specific platforms you want to be active on. The answer to this question could...
by Chen Hindi | Sep 22, 2023 | All-things-digital-marketing, thoughts
It’s something businesses often do on social media: when people leave public comments, they tend to shift the conversation to private. This can create the wrong impression that you’re “trying to hide” certain information, which can then impact the way people...
by Chen Hindi | Sep 18, 2023 | All-things-digital-marketing, thoughts
When you’re launching an email campaign for your business, your first aim is to get people curious enough to open it. The subject line is the key to achieving this goal, and one effective strategy is to add a sense of urgency. You want your subscribers to feel...
by Chen Hindi | Sep 11, 2023 | All-things-digital-marketing, thoughts
I’ve looked at hundreds, perhaps thousands of businesses on social media. One thing is quite clear: most businesses’ efforts on social media do not yield fruitful results. And from what I’ve gathered, it’s mostly because they don’t fundamentally understand what they...
by Chen Hindi | Sep 8, 2023 | All-things-digital-marketing, thoughts
I’m not a person of trends. I think it’s mostly because I fundamentally believe in showing up over time and as I’ve grown, it’s also about long-term vision and execution. So while I’ve integrated ChatGPT into all my training and talks since the end of 2022, I...
by Chen Hindi | Sep 4, 2023 | All-things-digital-marketing, thoughts
Too many businesses try to be “everywhere”. I get that the wealth of platforms create a FOMO but if you spread yourself too thin, you might think you’re everywhere, but you’ll be nowhere. You should focus your efforts on 2-3 platforms to start with. Dive...
