Email Marketing Fundamentals

The “Before” (16:22)

Before users open an email they see the trio: Sender, Subject Line and Preview. Why is it crucial to choose the right content for these three? What are good practices and approaches and what are some successful examples?

The “During” (26:19)

Now that users read your email, how can you write it for maximum engagement? Do you always need to add a CTA? What are some recommended practices in regards to images and texts in the email’s content?

The “After” (13:25)

After the email was sent, what should you look at in terms of performance to understand whether your email was successful? What are some industry benchmarks and how can you track the traffic to your website?

Your Email List (7:36)

Why is it important to grow your list and what are some practical examples on how to add email subscribers to your list at all times?

Email Marketing Do’s (13:33)

What should be the pace of sending, how to get more distribution for your email, what should you think of from the user’s side, why you should preview your email and other must-do’s.

Email Marketing Don’ts (3:27)

What are some practices to avoid in order to set your email for success?

Bonus: How to Avoid Reaching the Spam (8:26)

It’s almost inevitable to avoid completely reaching the spam folder and yet, here is a list of things you can do to reduce your risk in the setup, in your lists and at the email content levels.

Bonus: How to Create a Campaign on MailChimp and SendGrid (15:23)

Step by step and on-screen, here is how to create a campaign on two different platforms – MailChimp and SendGrid.

Recommendations (4:12)

Some general recommendations and resources as well as where email stands in the world of online marketing.