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*The course is offered on discount because Facebook made changes on its platform. While the screens are now slightly different, the knowledge material is still relevant.
Online marketing IS a BIG deal… How many internet users are there around the world? How much time do we spend online and on social media? How many searches Google answers? How many users on FB and how many hours are watched on YouTube? What are the main pillars of online marketing?Free Lesson
Break down your Facebook page into 6 aspects – strategy and planning, copywriting, design/video, sponsored campaigns, community management, and analysis and reporting. Bonus: how many users there are in different countries on Facebook alone and on its ecosystem.
What each of the 11 marketing objectives on Facebook represent and what metric will be pushed based on the chosen marketing objective. What is the marketing funnel, how Facebook counts video views compared with YouTube and what you need to run conversion campaigns.
What are lead generation ads on Facebook, what are their advantages, what are some examples, how to create them step by step and how to download your leads. Also in this lesson: what is a campaign structure on Facebook, what are some targeting and audience ideas, how does Facebook optimize the campaign to get your chosen objective and how to publish a dark post.