Facebook and LinkedIn Lead Ads

Shalom! In this short welcome video I’ll tell you more about what we’re going to talk about in this course, what you should expect in terms of content, and how to make your experience delightful!

Let’s start by defining what is a lead, where you can generate leads, and which and how many details and questions you should ask in your forms.

Break down your Facebook page into 6 aspects – strategy and planning, copywriting, design/video, sponsored campaigns, community management, and analysis and reporting. Bonus: how many users there are in different countries on Facebook alone and on its ecosystem.

Facebook’s free tools for businesses and what are they all about – Business Manager, Ads Manager, Creator Studio and Business Suite.

What each of the 11 marketing objectives on Facebook represent and what metric will be pushed based on the chosen marketing objective. What is the marketing funnel, how Facebook counts video views compared with YouTube and what you need to run conversion campaigns.

What are lead generation ads on Facebook, what are their advantages, what are some examples, how to create them step by step and how to download your leads. Also in this lesson: what is a campaign structure on Facebook, what are some targeting and audience ideas, how does Facebook optimize the campaign to get your chosen objective and how to publish a dark post.

The advantages of WhatsApp ads, examples of WhatsApp ads, how to link your Facebook page with a WhatsApp number and a step by step on how to create these ads.

Why Messenger Lead Ads are beneficial for businesses, how do they look like and how to create them.

What “Likes”/”Fans” are good for and what has happened to the organic reach over the years.

Recommended practices for Facebook lead ads and what NOT to do so as to set your campaigns for success.

LinkedIn is the largest professional network in the world – what are the reasons for your business to be on the platform and what are potential setbacks.

The 7 marketing objectives on LinkedIn’s campaign manager and what each one represents.

The way lead generation ads appear on LinkedIn, what are some ad examples and what are the advantages of these ads.

How to create a lead ad with a single image and where do they appear on the page.

How to create a message lead ad sent from a person’s profile on LinkedIn and what type of content is recommended for these specific ads.

How to create a conversation lead ad sent from a person’s profile on LinkedIn and what are some of the templates given by LinkedIn.

Recommended practices for LinkedIn lead ads as well as what NOT to do so as to set your campaigns for success.

What is SEO, what are some other search engines besides Google, how do you see the difference between paid and organic on the SERP (Search Engine Results Page) and what is the Lighthouse for Search.

The difference between keywords from a paid search point of view vs. organic point of view. How users search for the things you sell and what is the tool that will help you build your keyword list. Also in this lesson: a real example of keywords for a product.

How and why you should group your keywords in a smart way and what is a recommended practice for the number of ads. Also in this lesson: we’ll continue with the real example that we started in the previous lesson and we’ll write an ad for each ad group.

The details you determine in the campaign level such as the goal, the type, location and others, how much time should you run with your search campaign and what are some add-ons you can choose to include in your ads.

Recommended practices for Google Paid Search campaigns as well as what NOT to do so as to set your campaigns for success.

What is a landing page, why create it at all, what are some ideas for your landing pages and examples of landing pages.

Recommended practices for Landing Pages as well as what not to do so as to set your landing pages for success.

What should you do ongoingly and some recommended links that will help your marketing efforts.

Wrap up and thank you very much!