Facebook for Business Demystified

About page creation, page category, how to add/remove page tabs, page name, profile and cover photos and what are their right dimensions. And also the page’s CTA buttons, user name, how to get your page verified and some important tabs such as reviews, community and jobs.

From impressions and reach to page views and previews, likes and followers and which popular metric Facebook is going to remove, the basic terminology you need to know with examples on-screen.

Use your page’s insights to learn about the activity of other pages (such as your competitors and others) on an overall level and at the post level. Page transparency and how you can see which ads a page is running by visiting it.

Via likes and followers insights, understand the growth of your fans over time and also via insights – how many people saw your content, how many visits you had to your Facebook page, how to see on which days and at what time your fans are active and how are your posts performing.

Visit your video insights to learn about your videos’ performance. Why is video the most popular type of content and what is the biggest challenge with it? How to create a new post with a past video? Use the people insights to learn about your fans’ demographics, how many people and from which demographics you’ve reached and engaged in the last 28 days.

Highlights for your publishing tools area such as “Story” archive, video crossposting and published/scheduled posts.

Use the page’s settings for different controls – age/country restriction, merge pages, page roles and account linking to Instagram and WhatsApp.

What you should decide on before creating any content, what is the importance of tone of voice, themes and planning for your page including a monthly plan template.

A useful guideline to write Facebook posts that will engage people with your business – what you should keep in mind in terms of the structure, the marketing message, taglines, character recommendations, and about “like & share” and hashtags in your copy.

How to design Facebook posts that make people stop on the feed – how to make your visuals coherent, what are the right dimensions and what you should always include in your design. Also in this lesson: top tips for video creation for Facebook.

What you can do within your content to encourage engagement in different ways.

The ultimate guide for all the types of posts users see on Facebook and what are post types that you’re not using but that can generate a lot of engagement for your business, including real examples.

Use labels and notes in the inbox for internal communication, what are the ground rules to manage the comments, messages and other interactions on your page and how to reply to private messages more efficiently.

A full guide on how to reply on your page to make the most of each interaction. What should be a structure of replies you write on your page, how to handle the keyboard heroes, about intonation and the importance of proofreading your replies. This lesson includes real examples for challenging comments and messages left by users on our Facebook pages.

Get to know your inbox and its options to master the interaction with people who send your page private messages.

Whether a regular client or a competitor, understand who the person that is interacting with you is so as to manage the situation in the best way possible.

Why you should NOT argue with users or be emotional and some others don’ts to set your community management for success.

What is a social media crisis and how to handle it when/if it happens.

The parameters and metrics you should look at on your page to understand its performance and how Google Data Studio can help.

Recommended practices for Facebook for business so as to set your page for success.

Facebook for Business practices that are NOT recommended so as to set your page for success.

Introduction to Facebook’s paid ads – what is the Facebook marketing funnel, what are the Facebook marketing objectives, some of the advanced audiences available and how all of that can help your business.

Different types of ads such as WhatsApp and Lead that you can create via the ads manager.

Pages that create content you can learn from, Facebook recommended links and tools you can use and general useful tools and blogs.

2 things I want you to focus on, recap and thank you!