Facebook for Business Demystified
Managing your Facebook page includes 6 aspects:
strategy and planning – the big picture things, copywriting – how to write texts that engage people, the visual – design/video – how to make people stop scrolling on YOUR posts, paid ads – target and create advanced campaigns, community management – replying to those comments, messages, reviews yes – including the bad ones and finally, analysis and reporting – understanding what worked and what didn’t and learning from your results.
In this course I’m going to demystify 5 of these 6 aspects*
*the 6th one has a course of its own
I’m Chen, a digital marketer since 2009, and the Co-Founder and Head of Digital at Quantum. I’ve helped 150+ companies like yours since 2015 to improve their visibility on Facebook. I’ve also trained people from hundreds of companies in my Facebook for Business trainings.
And today – I’m going to – if you’ll allow me – help you!
For you to get to know me better – here’s a bit of me:
What is the course about and who is it for?
On the surface, because we use Facebook as individuals Facebook for Business doesn’t seem like a big deal to manage. But then you start digging and discover it’s a bit more complicated than you thought. Sometimes your images cut, you post something and only 2 people like it (one of them is you), other days someone leaves a nasty comment and you’re not too sure how to handle it, so you just delete/hide it, and then you ask yourself what the @#$%$ you’re doing there to begin with.
So here’s the deal – Facebook marketing works, you have my word for it (I managed 100+ pages since 2015). I do agree that it has a lot of layers that you need to discover, so in this course I will teach you – how to create ongoing content that people care about. The kind of content that generate relevant engagement and attracts relevant audiences to your page. I’ll also show you how to manage the interactions on your page and navigate the backstage of it (and get insights).
If you’re a small business owner that is doing things her/himself, a marketer who wants to learn how to improve their visibility on Facebook, anyone who’s curious on how to use Facebook in a way that brings results – this course is for you!
What do you get when buying the course?
The course: 27 Facebook For Business +2 bonus lessons about Facebook's Ads Manager
Free entry to a closed and exclusive Facebook group where you get news, updates and inspiration!
All the summary slides of the course + other links and sources in the course materials!
Course completion certification signed by me!
All Questions Answered
Get a sneak peek to Facebook’s paid ads in these 2 bonus FREE lessons and understand Facebook from a Business Point of view better in these 4 FREE Lessons!
2 Sponsored Campaigns Bonus Lessons
Facebook’s organic (meaning, not paid) reach for businesses has declined much with the years. Further more, for truly advanced campaigns and targeting, Facebook Ads Manager is the way to go. Get a sneak peek into Facebook’s paid ads platform, learn the available marketing objectives and more in these 2 bonus lessons.
Included in course price
4 Understanding Facebook for Business Bonus Lessons
Facebook is the largest social media platform in the world with nearly 3 Billion Monthly active users and more than that on its ecosystem. In these 4 free lessons you’ll understand Facebook from a business POV, what are the available tools to manage your company on the platform and more about the 6 aspects of social media.
Want a sneak peek?
Not sure if we’re the right fit? I invite you to see me in action in the “The World of Online Marketing” section, where I map out the online marketing world for you, I show you what are the main channels and why are they interesting for businesses. Sit back, relax and let the learning begin!
After the course is done – it’s not a goodbye!
After completing the course, I don’t want us to say goodbye! I’m happy to keep supporting your ongoing efforts by enabling you access to a closed and exclusive Facebook group which I manage together with my team. In this group – you’ll get news, updates, interesting campaigns and inspiration. You can also ask-all-you-want and we’re happy to answer!