Gratitude

That time of the year… but maybe you could try it every week? 😊 As some of you already know, in the beginning of 2021, Sophie and I started a tradition in our company where each person on our team takes a moment to write a pleasant/nice/fun moment from the week and...

They are different

As of this morning, I’ve published 127 TikTok videos, repurposed 63 of them to Instagram Reels and 36 to YouTube Shorts.    My most viewed Short has over 4,600 views. The same video on TikTok has 10 times less views, at 450 and on Reels you ask? It has more than...

102 learnings from 102 TikToks

I just published the 102nd video on TikTok and it’s been one hell of a ride so far. Here are 102 learnings I gathered, including all the mistakes you should avoid (I promise – it will save you a lot of time and frustration).  Don’t miss #16, #68 and #93. And...

This hasn’t changed

I’m not saying you should ignore trends.  I’m not saying you should miss opportunities on emerging (and amazing!) platforms like TikTok.  I’m not even saying – “that’s where you must be”.  What I *am* saying is – don’t let headlines scare you and don’t...

LinkedIn company page vs. your profile

Many people ask me whether they should focus on their personal profile on LinkedIn or their company page.  Each has very different advantages –  While with profiles it’s easier to generate engagement, company pages allow you to build a brand that will take your...

Imagine it was a physical shop

Imagine – never mind which product/service you’re selling for a moment – that you own a physical shop to sell your stuff. How often would you change the display window? In what frequency do you think you’ll clean it, revamp it, improve it? I guess your answer is...

You win, and then you win!


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