40 Years of Experiments

For the last 40 years, I’ve been running experiments. The data set includes 1 person and 40 conclusions*. 1. Every day when you wake up in the morning you have two options – you are either better than who you were yesterday or not. It’s up to you to decide.  2....

Your intuition about e-commerce is wrong

If I’d ask you how much of the total commerce is e-commerce, what would be your answer? And if I’d ask which country leads in that area, what would you say? You probably overestimated how much shopping we do online (watch the video below for the stats) and you...

50 Billion Reasons

YouTube Shorts has more than 50 Billion daily views as per Sundar Pichai’s announcement during Alphabet’s annual results call, up from 30 Billion in Q1 2022.  In October 2022 Mark Zuckerberg said that there are more than 140 Billion Reels plays every day across...

Don’t be a jerk

Don’t be a jerk online*.  The barrier of a screen and the weapon that is a keyboard made us more likely to be slackers in our language and tone of voice, but the biggest damage done is to our long term thinking.  Here’s a quick story:  A while back I responded to a...

One of THE best investments ROI wise

Can you think for a quick second about the next question –  As an individual, how many times in the last year have you been disappointed with the service of a business you bought something from? Being the most innovative, best creative, most entrepreneurial… Far...

The (Foreseeable) Future of Digital Marketing

I think it’s pretentious to predict the future (and Covid taught us all a very important lesson in this regard), and yet as business owners, managers, marketers, we must pay attention to where things are going, or else, we’ll either miss opportunities and/or stay...

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