Call it a hustle

Written by Chen Hindi

On May 25, 2021

Wanna talk about hustle in business? 

Imagine an entrepreneur who: 

>> Sold fax machines for 7 years door to door;

>> Couldn’t afford to pay a lawyer to write the patent she needed, so she bought a book, wrote most of it herself and only then went to a lawyer to complete the job;

>> Convinced the representative at Neiman Marcus to come with her to the washroom so she can show her how the product looks;

>> Took stand-up comedy classes and performed on stage to improve her skills;

>> Didn’t leave the fax job until she got her product into both Neiman Marcus and Saks Fifth Avenue;

>> Sent cheques to friends in 7 cities so they will go and buy her product in the department stores to show the latter that her product sells;

>> Flew between department stores, spent 7-8 hours a day there, stood in the entrance to not miss anyone, listened to customers, convinced people to buy, put holders in the cashier area to get more visibility and gathered the employees for morning rallies to motivate them to push her product;

>> Presented the product on QVC (shopping channel) herself and prior to that, when she was asked to reduce the price she refused. Instead of 5,000 units planned, she ended up selling 8,000;

>> Became a self-made billionaire and is now empowering women all over the world;

Well, as you’ve figured, there’s no need to imagine, that’s the inspiring Sara Blakely of Spanx.

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