It’s not so easy to put into words your USPs (unique selling points), especially when you start out.
In the best-case scenario, you know what differentiates you but don’t know how to “translate” it to the written word, in the worst case you’re not sure what that is that makes you stand out compared to the competition.
So here’s a little trick: listen to what your clients say about you.
Read the reviews they wrote, go back to emails or WhatsApps they sent you, note down the feedback shared with you on the phone.
Understanding why they chose you or keep choosing you via their words is not only eye opening, but can also simplify the work on your marketing messaging framework.
