To the managers reading this: digital marketers cannot do everything.
I get it—it’s all “internet stuff,” so you might think that SEO, social media, email, and influencer marketing are all similar and just a small step away. But the reality is that the set of skills needed for each channel is so broad that it’s impossible to expect one, two, or even five people to cover it all (depending on the size of your brand, of course).
To the digital marketers reading this: I know the struggle is real. But I’ve seen far too many people making excuses for why they’re not growing. Mostly, it’s because they are not willing to do what it takes. Be the ones who do.