A common mistake we make in the online world is calling our customers and potential customers “users”.
The problem is that referring to them as “users” creates a barrier between you and your customers.
They’re real people, and if you want to sell to them, you need to fundamentally understand who they are and show how your solution can help with their pain points.
@chen_hindi Calling them “users” creates distance between you and your customers. They’re real people, and if you want to sell, you need to understand them fundamentally and show them how your solution addresses their pain. #users #internetusers #customers #chenhindi