Your product or service WILL suck for someone.
Someone on your team will make a mistake that costs a client money.
A customer will hit a technical glitch that completely throws them off.
At some point, a customer will get billed wrongly.
It’s inevitable – and most of the time, beyond your control.
What you can control is how you show up when it does.
More often than not, that’s what not only wins back your customer’s trust but also keeps them – and brings their friends.