3 effective FB posts you’re not creating (but you should)

Written by Chen Hindi

On June 23, 2023

Most Facebook/Instagram posts you create and see on the feed are text+image/video. But Meta offers many other types of posts/ads for businesses, some of them are highly effective. 

Here are three ideas:

1. Lead generation ads – generate immediate leads for your business. A user sees your ad on the feed, clicks on it, a form that you set its questions is opened, and in 2 clicks they can submit their details (most of them are prefilled by Facebook). 

@chen_hindi

Lead generation ads on Facebook are very effective for businesses. One of the reasons for that is that from a user point of view, the experience is flawless – they simply click on the ad (image, video, carousel, etc.) and a form is opened. This form and its questions are created by you, the advertiser, and as for the contact details that you require, they will be prefilled by Facebook. Lead ads exist not only on Facebook and Instagram, rather on other platforms like Google (lead extensions), LinkedIn and TikTok. #leadgeneration #leadads #leadgen #leadgenads #leadgenerationcampaigns #leadgencampaigns #digitalmarketing #onlinemarketing #socialmediamarketing #socialmediaforsmallbusiness #socialmediaforbiz #socialmediaforbusiness #socialmediaforsmallbusinesses #socialmediaforsmallbiz #socialmediaforbusinesses #chenhindi #digitalmarketingtrainer #digitalmarketingcourse #onlinemarketingtrainer #onlinemarketingcourse #socialmediacoach #socialmediatrainer #socialmediacourse #socialmediaworkshop #learnontiktok @Facebook

♬ Clean, motivational, positive corporate music – 3KTrack

2. WhatsApp ads – allow prospects/clients to start a conversation with your business instantly. 

@chen_hindi

Meta (formerly known as Facebook Inc.) acquired WhatsApp in 2014 but it’s only a few years after that the company integrated the two and opened up the option for WhatsApp ads. They perform well for businesses because they generate an immediate conversation between the prospect/client and your business, people receive a personalized service and as WhatsApp is associated with a phone number, you get the person’s contact details instantly. Additionally, WhatsApp ads are a type of ad that is less common, making it an opportunity for you to run it and not only on Facebook but also on the different platforms in the Meta ecosystem. #whatsappads #whatsappmarketing #metaadsmanager #facebookadsmanager #instagramads #instagrammarketing #facebookforbusiness #facebookmarketing #facebookads #onlinemarketing #digitalmarketing #onlinemarketingtools #digitalmarketingtips #chenhindi #smallbusinesstok #businesstok #facebooktrainer #learnontiktok #facebookcoach #facebookforbusinesscoach #facebookforbusinesstrainer #learnontiktok @Facebook

♬ original sound – Frankie | motherhood | UGC

3. Multiple image ads – generate high engagement on your page. 

@chen_hindi

There are far more than 2-3 types of posts you can create on social media. Multiple images is one that is relatively simple but has a lot of value. Here’s why. #socialmediamarketing #socialmediaforbusiness #socialmediaforsmallbusinesses #socialmediaforsmallbiz #socialmediaforbusinesses #smallbusinesstok #businesstok #onlinemarketing #digitalmarketing #digitalmarketingtrainer #digitalmarketingcourse #onlinemarketingtrainer #onlinemarketingcourse #learnontiktok #socialmediacoach #socialmediatrainer #socialmediacourse #socialmediaworkshop #socialmediaforsmallbusiness #socialmediaforbiz #chenhindi

♬ Superstar – Beatrich

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