5 reasons why email marketing works

Written by Chen Hindi

On June 21, 2024

Despite being viewed as outdated, email marketing continues to be one of the most effective digital marketing channels in 2024. 

It has the highest penetration rate and a high daily usage rate. 

When users open your email, you capture their full attention. 

Moreover, it’s cost-effective, allows for personalization, and emails tend to have a longer lifespan in people’s inboxes.

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