The Game-Changer

Written by Chen Hindi

On June 24, 2024

TikTok did things differently with short videos, a video-only feed, full-screen vertical formats, and sound on by default.

But the real game-changer is its merit-based algorithm. It doesn’t care about your follower count, how long you’ve been on the platform, or your activity level.

It only cares if users find your content interesting.

That’s why so many new TikTok users wake up to find their videos have gone insanely viral.

Amazing creators like @grandma_droniak, @hopemarie, and @bsbbq93 have found success on TikTok, even though they might not have achieved the same on platforms like Instagram, Facebook, or X, if they were starting out there.

Understanding TikTok’s disruption of social media can help you create better content not only for TikTok but also for all other platforms that have adopted the format – Facebook and Instagram with Reels and YouTube with Shorts.

@chen_hindi

Short videos, a video-only feed, full-screen vertical creative, and sound being on by default are all things that TikTok did differently. But perhaps the most unique aspect is the merit-based algorithm. It doesn’t care how many followers you have, how long you’ve been on the platform, or how active you are. It only cares whether users find your content interesting. That’s how so many new users wake up to a video that has gone insanely viral. That’s why amazing creators, like the ones mentioned in this talk (@grandma_droniak @hope marie 🦝🌈 @bsbbq93), are successful on TikTok, while they most probably wouldn’t find the same success on other platforms such as Instagram, Facebook, or X, especially if they were starting there. Understanding how TikTok disrupted social media will help you as a business owner, marketer, or entrepreneur create better content not only for TikTok but also for other platforms that have followed suit—Facebook and Instagram with Reels, and YouTube with Shorts. #tiktok #socialmediaforbusiness #digitalmarketing #socialmediamarketing #chenhindi #learnontiktok

♬ Motivation Sound – Annanda Riyanti

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