50 Billion Reasons

Written by Chen Hindi

On February 17, 2023

YouTube Shorts has more than 50 Billion daily views as per Sundar Pichai’s announcement during Alphabet’s annual results call, up from 30 Billion in Q1 2022. 

In October 2022 Mark Zuckerberg said that there are more than 140 Billion Reels plays every day across Facebook and Instagram. 

And here are 3 fun facts about the queen of them all, the one that started it all and disrupted social media in ways that we haven’t seen in a long time, TikTok. It reached 1B users the fastest, surpassed Google and Facebook domains and where teens and kids spend the most time on, overtaking even YouTube.

But this is not about TikTok, Reels or Shorts. It is about a revolution happening that you, as a marketer/business owner/manager simply have to stop ignoring. 

If you needed a sign to start with Short-form videos, consider this as one.

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