Completely underestimated

Written by Chen Hindi

On July 24, 2023

Engaging with your audiences by responding to their comments, messages, and mentions on social media presents a superb opportunity to establish a connection, understand their perception of your brand, foster brand affinity, and ultimately drive them back to your assets. 

Unfortunately, some managers underestimate the significance of community management, assuming that all interactions online are driven by trolls and/or keyboard warriors. 

However, while it is true that some exist, the vast majority of interactions deserve your full attention.


Talking to your audiences through their comments, messages and mentions on social media is an amazing opportunity to connect with them, learn what they think about your brand, create brand love and ultimately bring them back to your assets. Unfortunately, there are managers who underestimate the importance of community management, thinking that they are all internet trolls. And while it’s true that there are some trolls/keyboard warriors out there, the big majority of interactions should be attended with full attention. #communitymanagement #socialmediamarketing #socialmediatips #socialmediaforbusiness #socialmediaforbusinesses #learnontiktok #businesstok #chenhindi

♬ Sunrise – Official Sound Studio

Thank you for being here!

I don’t say it as a cliche -
I genuinely enjoy sharing knowledge.

I’ve built a business from the ground up, managed dozens of employees over the years, worked with hundreds of brands and trained people from 500+ companies. As a result, I have gained valuable insights that I’m happy to pass on to others - twice a week, on Tuesday and Friday.

If you want to get access to that - leave your email below.


I don’t spam, I don’t share or sell your info and this registration is free.

You have Successfully Subscribed!