To understand if a platform is successful, it’s not just about asking how many people use it in general or on a monthly basis.
You must also understand how many of them are actively using it on a regular or daily basis.
A perfect example of this is Google+.
Google+ was Google’s attempt at creating a social network.
Despite having hundreds of millions of users, they weren’t really interacting with the platform.
And as a result, Google decided to sunset it, which is a nice way to say that they shut it down.
It’s not enough to ask how many general or monthly users a platform has. The follow-up question must be how many of them are active regularly or daily. Google+, Google’s attempt to create a social network, was an excellent example of this. Despite having hundreds of millions of users, they weren’t engaging with the platform, and as a result, Google ended up sunsetting the product. #learnontiktok #onlinemarketing #digitalmarketing #businesstok #chenhindi #googleplus #metamaus #metadaus #facebookmaus #facebookdaus #digitalmarketingtips #onlinemarketingtips @Facebook @Google