Mark Zuckerberg, in the latest Q2 2024 earnings call, said, “I’m particularly pleased with the progress that we’re making with young adults on Facebook. The numbers we’re seeing, especially in the US, really go against the public narrative around who’s using the app. A couple of years ago, we started focusing our apps more on 18-29 year olds, and it’s good to see that those efforts are driving strong results.”
What he refers to as “the public narrative” is also true for marketers, so that’s a shout-out to you all.
Not sure what the plan is for the younger Gen Zs, though 😉
@chen_hindi “I’m particularly pleased with the progress that we’re making with young adults on Facebook. The numbers we’re seeing, especially in the US, really go against the public narrative around who’s using the app. A couple of years ago we started focusing our apps more on 18-29 year olds, and it’s good to see that those efforts are driving strong results.” Mark Zuckerberg, in the latest Q2 2024 Meta’s quarterly earnings report. Not sure what they’re going to do about the young Zers though 🙂 #facebook #generationz #facebookusers #zers #chenhindi