Digital marketing is overwhelming for most companies –
Too many platforms.
Each one is complex.
All of them change all the time.
Here’s a framework you can use to think about your digital marketing plan.
After you map out the online marketing world and have a basic understanding of the space, you should ask yourself three questions:
The first is where my target audience’s attention is.
The second is why do they use these platforms.
And lastly is how to make them engage with your business over these platforms. Answering this question is critical, because “just being there” is not going to serve your ultimate purpose of building your brand and promoting your products/services.