Let’s talk about me

Written by Chen Hindi

On November 30, 2020

If you’re trying to sell something – this one’s for you.

I think one main blindspot in sales conversations is that the sales person is trying to sell the product/service vs. sell the product/service to the listener.

Don’t tell me how great, fast, simple, easy-to-use your product is rather – why it’s good for me. Many times I agree with you – your product and expertise are awesome and I’m impressed, but I fail to understand how I can improve my business operation or everyday life by using it.

Call it features vs. benefits, WIIFM (what’s in it for me), ignoring pain points… whatever it is, it’s as simple as: when I wake up tomorrow – how will your product or service make my life better/easier/more comfortable/bring me more sales?

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