Let’s talk about me

Written by Chen Hindi

On November 30, 2020

If you’re trying to sell something – this one’s for you.

I think one main blindspot in sales conversations is that the sales person is trying to sell the product/service vs. sell the product/service to the listener.

Don’t tell me how great, fast, simple, easy-to-use your product is rather – why it’s good for me. Many times I agree with you – your product and expertise are awesome and I’m impressed, but I fail to understand how I can improve my business operation or everyday life by using it.

Call it features vs. benefits, WIIFM (what’s in it for me), ignoring pain points… whatever it is, it’s as simple as: when I wake up tomorrow – how will your product or service make my life better/easier/more comfortable/bring me more sales?

Thank you for being here!

I don’t say it as a cliche -
I genuinely enjoy sharing knowledge.

I’ve built a business from the ground up, managed dozens of employees over the years, worked with hundreds of brands and trained people from 500+ companies. As a result, I have gained valuable insights that I’m happy to pass on to others - twice a week, on Tuesday and Friday.

If you want to get access to that - leave your email below.


I don’t spam, I don’t share or sell your info and this registration is free.

You have Successfully Subscribed!