Many people ask me whether they should focus on their personal profile on LinkedIn or their company page.
Each has very different advantages –
While with profiles it’s easier to generate engagement, company pages allow you to build a brand that will take your company beyond and independently of the individual.
While company pages allow you to run paid targeted ads and dig into comprehensive analytics, with a profile you can actively reach out to people and have private conversations.
While you need to invest much effort in both, managing a personal profile demands a smaller range of skills. A company page on the other side, makes you look bigger.
So unless you’re a solopreneur and the business is all about you without intention to scale up, the truth is that it’s not either/or, you should create ongoing visibility for both and, they should “live” in harmony with each other.