Imagine â never mind which product/service youâre selling for a moment â that you own a physical shop to sell your stuff.
How often would you change the display window? In what frequency do you think youâll clean it, revamp it, improve it? I guess your answer is anywhere between âevery few daysâ to âevery few monthsâ.
Now think of your businessâs website. When was the last time you looked at it, checked if it needs any updates? Just generally took actions to improve it? Iâm not talking about a website overall revamp. I assume the answer is anywhere between âa few months agoâ to â1-2 (more?!) years agoâ.
When you realize that your website is an outlet, itâs easier to understand why you need to think about it more frequently than what youâre doing now.
Itâs the one that determines what people think of you before they get in touch with you. Another thing is that your website is just another shop in a giant shopping mall that is called the internet, people donât just visit it, but when they do, the first impression counts. A lot.