It sounds obvious but it’s always a good reminder because so many of us (including me) forget –
When you talk to potential clients – whether you’re in B2B or B2C, keep in mind that to convince them, you need to talk about their pains.
We tend to talk about who we are, what we do, where we come from… and while that might be a nice conversation to have, they will start caring only when they hear from you why your product/service is the solution to their pain.
