Users scroll through kilometers and kilometers of social media content every day.
Your job is to make them stop.
What usually catches their attention is the visual.
They then read what’s on it, what’s below it, and only then – contrary to the usual top-to-bottom behavior – do they read the primary text.
That’s something to keep in mind when creating content for your business.
Also, since most people consume content on mobile feeds, it should be short.