When was the last time you left a restaurant without paying?
Unless you’re an influencer, you might find this question challenging to answer.
However, when you think about it, this is essentially what happens with most products you use on the internet.
Google, Facebook, Instagram, TikTok… they were developed for you, and yet, they’re free.
They’re free because the trade-off involves you sharing your data.
In exchange, advertisers can target you based on your demographics, behaviors, and interests, using these platforms to promote their organizations.
When your parents told you there are “no free lunches”, they were right.
If it’s free, you’re the product.