Creating content on LinkedIn is one of the best (even if painful) ways to reach your target audiences. Especially decision makers.
However, there are certain things you should avoid. Here are 5 of them:
1. Don’t imitate behaviors from other platforms. LinkedIn is not Facebook, TikTok, or Snapchat. It’s a business environment with its own set of rules, tonality, and style. Take the time to observe and learn these unique aspects.
2. Don’t prioritize quantity over quality. It’s better to create 2-5 good posts per week rather than churning out 6-15 mediocre ones. Keep in mind that if you only post once or twice a month, you won’t see significant progress over time, so finding the right balance is important.
3. Don’t limit yourself to a single type of post. LinkedIn offers a range of post types, including images, multiple images, videos, polls, articles, and carousels. Experiment with different formats to keep your audience engaged and discover what works best for you.
4. Don’t spam or chain post. While consistency is key, repeatedly bombarding your audience with posts will quickly exhaust their interest. Ensure there is enough time between each post, ideally with a minimum gap of 12-24 hours.
5. Don’t oversell. People generally dislike being constantly subjected to sales pitches on any platform. Overwhelming your audience with sales-oriented content will fail to engage them and may negatively impact your image. Strive for a ratio of 80-20 or 90-10, where 8 or 9 out of 10 posts are non-sales oriented.
If you need ideas on which subjects you should write about, here are 21 of them.
Here are 5 things you should NOT do when creating content for your LinkedIn profile: 1. Don’t copy behavior from other platforms. LinkedIn is absolutely not Facebook, TikTok or Snapchat. It’s a business environment with its own rules, tone of voice and style. Observe and learn these. 2. Don’t focus on quantity. It’s better to create 2-5 really good posts a week than 6-15 mediocre posts. Needless to say – if you post once or twice a month, you’re not going to see progress over time so it’s important to find the balance. 3. Don’t stick to one type of post. LinkedIn offers a variety of post types – image, multiple images, video, poll, article and carousel to name a few. Experiment with the different types of posts so you can keep your audience engaging and learn what’s working. 4. Don’t spam/chain post. Consistency is key, there’s no question about it, but spamming and/or chain posting is not that, you will exhaust your audiences very quickly. Make sure to have enough space between each post (minimum 12-24 hours). 5. Don’t oversell. People don’t like to be sold to, on any platform. Constantly sharing sales content will not engage them and will reflect negatively on your image. Make sure that the ratio is 80-20 or 90-10, meaning for 8 non-sales oriented posts, publish 2 that are sales oriented. If you’re not yet creating content for LinkedIn, here’s why you should: @Chen | Digital Marketing Coach Big thanks to my trainer #NattyGong for tolerating all my don’ts in our Krav Maga sessions ❤️🙏🏼 #linkedinprofile #linkedinprofilereview #linkedinprofiletips #linkedinprofileoptimization #linkedinprofiles #linkedintrainer #linkedintraining #linkedincourse #linkedinworkshop #linkedincoach #chenhindi #nattygong @LinkedIn