No secret, I believe email marketing is one of the most effective channels for businesses.
But to communicate via email you need… well, an audience. One that continues to grow.
Here are eight ways to grow your email list:
1. On your website: prompt visitors to subscribe through forms, pop-ups or on your blog.
2. Gather email addresses from visitors to your physical location, not just those who buy.
3. Run lead generation ads on platforms like Facebook, Instagram, LinkedIn, TikTok, Google.
4. Offer an incentive, such as a 10% discount on the first purchase.
5. Use gamification by adding spin-the-wheel, users love interactive features, all the more so if they win something for free.
6. Run social media activities where users are required to submit their email addresses.
7. Conduct general activities like hosting giveaways on your website.
8. Offer gated content such as cheat sheets, e-books, checklists, templates, industry reports.