Consider this before building a mobile app

Written by Chen Hindi

On November 3, 2023

I meet many businesses that rush into developing mobile apps for their brands. 

Or think about it seriously. 

What they often overlook is this:

Only a small percentage of apps (estimates suggest around 20%) are opened just once after being downloaded. That essentially means that the majority of mobile apps installed go unused. 

Creating a mobile app demands meticulous planning and strategy to genuinely engage your users. This includes aspects such as push notifications, segmentation, user flow and user experience (UX). 

And while many of us are still catching up, there’s one company that leads in mobile app usage and it is Meta.


Some businesses rush into developing mobile apps for their brands, but what you should keep in mind is that a mobile app requires thorough strategy and planning to effectively engage your users. By far, the majority of mobile apps downloaded every day onto phones are not even used. There’s one company, though, that dominates the usage of apps on users’ phones today, and that company is Meta. #mobileapp #appusers #chenhindi

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