Iām being asked quite often by founders, business owners, managers the question of āwhere to beginā with digital marketing for their business.Ā
Hereās my answer in 4 simple steps –
1. Understand the space* – you donāt need to become an expert, but it is important youāll understand what is online marketing and what are the platforms that you can use to send your message through.
2. Ask yourself where is your target audienceās attention in this space – are they using emails? Spending time watching videos on YouTube? Are they searching on Google? Do they open Facebook, LinkedIn, Instagram or TikTok for their daily dosage of social media?
3. Once you identify the platforms your audience is on – make priorities. Most businesses I meet, especially the small/medium ones donāt have the resources to be on all the platforms they identified. Thatās totally OK. Choose the top 2 or 3 you CAN cater for, youāll work your way from there.
4. Understand why people login to these platforms so you can then create content that will make them engage with your brand. Engagement is your holy grail and what works for email marketing wonāt work for LinkedIn or a search ad.
And lastly, the secret ingredient to almost any recipe for (long term) success – be consistent.
*The below bird’s eye view of online marketing will help you to understand the space and some of the platforms available for you: