Wanna hear a really simple way to win the online marketing game?
No viral videos, not even a brilliant copy, extraordinary design or sophisticated targeting.
Just – be consistent.
Sounds easy, but most businesses fail to do exactly that. They come and go based on new launches or events, they get excited about a platform, try it and then let it go, and the worst – their ongoing visibility is determined by who’s on the team at the current moment. And all the meanwhile, their competitors who don’t necessarily have huge budgets or big teams, have the upper hand just by making sure to be in front of people’s eyes and ears on their favourite platforms all the time.
Consistency is a super star ingredient that is greatly undervalued.