Dwell time isn’t an intuitive form of engagement like likes, comments, or shares.
However, it indicates that users find the content interesting.
This is why social media platforms consider it a form of engagement when their algorithms decide whether to boost a piece of content’s visibility.
Most platforms don’t show it in their reporting, but they’re likely working on it, as Meta does for Facebook and Instagram with its 7-second dwell metric, which is currently in development.
@chen_hindi Dwell time is not a form of engagement per se; it’s not a like, comment, or share. However, it is a sign that the content is interesting for users. That’s why social media platforms treat it as a form of engagement when the algorithm needs to determine whether to give more exposure to a piece of content or not. #dwelltime #socialmedia #socialmediamarketing #socialmediaforbusiness #learnontiktok #chenhindi #businesstok