Dwell time

Written by Chen Hindi

On May 24, 2024

Dwell time isn’t an intuitive form of engagement like likes, comments, or shares. 

However, it indicates that users find the content interesting. 

This is why social media platforms consider it a form of engagement when their algorithms decide whether to boost a piece of content’s visibility. 

Most platforms don’t show it in their reporting, but they’re likely working on it, as Meta does for Facebook and Instagram with its 7-second dwell metric, which is currently in development.


Dwell time is not a form of engagement per se; it’s not a like, comment, or share. However, it is a sign that the content is interesting for users. That’s why social media platforms treat it as a form of engagement when the algorithm needs to determine whether to give more exposure to a piece of content or not. #dwelltime #socialmedia #socialmediamarketing #socialmediaforbusiness #learnontiktok #chenhindi #businesstok

♬ Natural Emotions – Muspace Lofi

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