Lighthouse of 3 Words

Written by Chen Hindi

On February 18, 2021

So many platforms your business “should be” on:

Search: Google, Bing, someone said Baidu?

Display: GDN, ad networks…

Social: Twitter, LinkedIn, Instagram, Facebook, TikTok, Pinterest… did I hear Clubhouse?

Email and then some: video (mmm YouTube anyone?), mobile, content, influencer…

You get the point, I can go on forever… 😊

So, how to choose and where to go from there?

In 3 words: Attention, Intention, Engagement


Here are the 3 questions you need to ask yourself when doing online marketing for your business, I call it the Lighthouse of Online Marketing.#WomenOwnedBusiness #digitalmarketing #onlinemarketing #businessowner #marketingnotiktok #learning #lighthouse #interactivelearning #tiktokmarketing #onlinebusiness #businesstips #growyourbusiness #businesspage #digitalmarketingsecrets #copywriting #marketingstrategy #marketingtips #chenhindi

♬ original sound – Chen | Digital Marketing Coach


Attention – where are your users’ eyes and ears? Where do they login every day? (doesn’t matter how much hype Clubhouse gets now, if your audience is not there, maybe hang on a second)

Intention – when they do login to this platform, what do they expect to see? (people go to Snapchat to “vomit rainbows” but they visit LinkedIn to connect with professionals while wearing a suit.)


When you create content for a platform – Facebook, LinkedIn, Google or Email you must think of the “why”, why do people use this platform. People use LinkedIn for one reason and for a completely different reason they spent time on TikTok. Facebook is not like Instagram which is not like email and definitely not similar to a search ad. Once you understand the intent, you will adapt the content better so that it resonates with your audiences on the specific platform, and that will result in better performance. *Short-form videos as an emerging-relatively-new type of content are exceptional in some way, and for the most part, can be distributed as is. #digitalmarketer #onlinemarketer #digitalmarketingtrainer #digitalmarketingtalk #onlinemarketingtrainer #onlinemarketingcourse #learnontiktok #chenhindi #digitalmarketingspeaker #onlinemarketingspeaker @LinkedIn @Facebook @Google @TikTok

♬ Experience (Slowed) – noel.smt

Engagement – how do you make them engage with your content on the specific platform? (that’s the holy grail, “just” being there is not going to help you. Quite on the contrary – dormant accounts can send out the wrong message.)

I call it “The Lighthouse of Online Marketing” and I think it’s the 3 questions any marketer/business owner should ask herself/himself before, during and after choosing to go live on a specific platform.


3 fundamental questions to ask about your Facebook marketing and why do people *really* login to Facebook.#facebookmarketing #facebookads #facebookforbusiness #facebookpage #digitalmarketing #onlinemarketing #onlinemarketingforbeginners #onlinemarketingtips #chenhindi

♬ Modern melody instrumental – EricRhodes

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