When you look at a social media post without looking at/knowing the backend’s numbers, don’t assume anything about its performance by the number of the things you see – likes/comments/shares.
A post can have 57 likes but it might have brought 7 website leads, it might have 0 comments but has generated 3 website purchases.
Now, if you care about how things “look”, I can’t convince you otherwise, but if you care about the essence of things, look beyond.
