What you don’t see

Written by Chen Hindi

On March 7, 2022

When you look at a social media post without looking at/knowing the backend’s numbers, don’t assume anything about its performance by the number of the things you see – likes/comments/shares.

A post can have 57 likes but it might have brought 7 website leads, it might have 0 comments but has generated 3 website purchases.

Now, if you care about how things “look”, I can’t convince you otherwise, but if you care about the essence of things, look beyond.

You win, and then you win!


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